Saks Teams Up With ‘Empire’ for a Haute Collection


Following the success of Lee Daniels’ critically acclaimed show, Saks Fifth Avenue has partnered with Empire to bring fans an exclusive, curated collection.

The partnership will feature curated collections from luxury fashion brands that represent the hit drama’s glamorous aesthetic including fine jewelry from Alexis Bittar, women’s ready-to-wear from Cushnie et Ochs, men’s and women’s footwear from Jimmy Choo and handbags and accessories from MCM.

Starting Sept. 10th through Oct. 7th, the exclusive Empire-curated windows will be on display at Saks Fifth Avenue’s New York and Beverly Hills flagships stores. Empire actor Trai Byers, who plays Andre Lyon, will also be featured on the cover of Saks Fifth Avenue’s fall magalog in Saks Fifth Avenue Collection’s Fabric #1. The collection will also be available online.

“This unprecedented partnership with Saks Fifth Avenue, Alexis Bittar, Cushnie et Ochs, Jimmy Choo and MCM celebrates Empire‘s mark on the fashion world,” said Jeffrey Godsick, President, Twentieth Century Fox Consumer Products.

“The influence Empire has had on so many aspects of popular culture proves it has the ingredients to become a stand-alone fashion brand. The lines between fashion and entertainment are intersecting,” said Marc Metrick, President Saks Fifth Avenue. “Harnessing this moment is a key underpinning to our strategy as it brings energy and uniqueness to the shopping experience at Saks.”

The luxury department store will also host a September launch event in New York and men’s luxury made-to-measure suiting events throughout September and October at the following locations: New York, Beverly Hills, Chicago, Boston, Houston, Bal Harbour, San Francisco and Atlanta.

Most recently, it was announced Pepsi Co. has signed on as an official sponsor of the second season of the hit series. The deal includes product placement as well as in-show integrations and an off-air marketing partnership, according to Wall Street Journal. Lincoln Motor Co. will also return as the official auto sponsor.

(Photo via Saks