Louis Vuitton, Audemars Piguet & More: The Luxury Brands Taking Over Art Basel Paris 2026

Art Basel Paris has quietly become one of the most important weeks on the luxury calendar. When the fair returns to the Grand Palais for its fifth edition from October 23 to 25, 2026, the brand partner list reads like a front row: Louis Vuitton, Audemars Piguet, Miu Miu, Guerlain, Zegna, Ray-Ban and Maison Ruinart are all on it, alongside NetJets, Airbnb and Qatar Airways. Here is what each luxury house is doing at the fair, and how to get close to it.

Photo Credit: Courtesy of Art Basel

Planning your whole week, dinners and gallery stops included? Start with our Art Basel Paris 2026 itinerary of where to eat and what to see. This guide covers the brands.

Louis Vuitton — Grand Palais

Louis Vuitton returns as one of the fair’s Associate Partners, hosting a booth inside the Grand Palais that Art Basel says celebrates the house’s “longstanding connection to the arts” and its role as a “House of Culture.” The house hasn’t announced what the booth will show yet. Across town, the Fondation Louis Vuitton has its own show running.

Audemars Piguet Contemporary — Grand Palais Auditorium

Audemars Piguet, also an Associate Partner, brings its art program to the Conversations stage. On Saturday, October 24, from 2:45 to 3:30 p.m., Swiss artist Renée Levi joins Audrey Teichmann, curator at Audemars Piguet Contemporary, and moderator Nicolas Trembley to discuss September (2026). That’s Levi’s large-scale commission for the Brutalist façade of London’s Hayward Gallery, co-commissioned with the watchmaker. Like every Conversations panel, it’s free and open to the public.

Zegna — Official Partner Hotels

The fair’s most coveted accessory may be the one you can’t buy. As an Official Partner, Zegna is providing co-branded tote bags for Art Basel Paris VIP guests at the fair’s partner hotels. Those are Le Royal Monceau–Raffles Paris, Shangri-La Paris, Castille Paris, SAX Paris and B Signature Hotels & Resorts.

Maison Ruinart x Tadashi Kawamata

The fair’s Official Champagne Provider will host a bar and present a solo show by Japanese artist Tadashi Kawamata, continuing Ruinart’s 2026 Conversations with Nature series.

Ray-Ban — Impossible Frames

Host Partner Ray-Ban presents Impossible Frames, an exhibition that challenges young artists to “reject the logic of materials, structure, and function” in favor of pure visual defiance.

Miu Miu and Guerlain

Miu Miu is the Official Partner of the fair’s Public Program and presents filmmaker Alice Diop’s first exhibition, Geste de Consolation, at the Palais d’Iéna from October 21 to 25. Guerlain, a Host Partner, is marking the launch of its new L’Heure Bleue fragrance with an art exhibition about the “blue hour.” We cover both shows in detail in our Art Basel Paris week itinerary.

Fashion on the Conversations Stage

On Thursday, October 22, from 4:45 to 5:30 p.m., Alexandre de Betak talks with New Museum director Massimiliano Gioni about whether an experience can be an artwork. De Betak spent decades shaping fashion’s visual language behind the scenes and now shows his work as an art practice. On Saturday, October 24, from 4:45 to 5:30 p.m., Tony-winning producer Jordan Roth talks with Linda Yablonsky about To Think of the Tranquil Life of Things. It’s his installation at the Hôtel de Guise, made of photographs of his former apartment printed on textiles and draped over the furniture they show.

Fashion Inside the Fair and Around It

Look for fashion in the art, too. At mor charpentier’s booth, Teresa Margolles shows a couture gown covered in shards of glass from shootings in Mexico, a critique of violence. At the Petit Palais, Cosima von Bonin’s plush sculptures in Dollys & Beaux (October 20–25) wear tartan textiles, silk scarves and other accessories, which Art Basel says extends “a dialogue with fashion and performance.” Among the city shows on Art Basel’s must-see list are Irving Penn: Penn & Fashion at the Maison Européenne de la Photographie, plus Look! 40 ans de mode au musée and Rafael Pavarotti, photographe at the Musée des Arts Décoratifs.

The VIP Layer: NetJets, Airbnb, Qatar Airways and Dorsia

NetJets will welcome its VIP clients in a private lounge featuring works by artist Brent Wadden. Show Partner Airbnb has two bookable experiences. One is a painting workshop with artist Szabolcs Bozó on the Grand Palais terrace, overlooking the fair. The other is a private after-hours tour with CUR8 CEO Arthur Hadade while galleries rehang for the next day. Airbnb is also opening a private Airbnb Luxe residence steps from the fair for select attendees. Qatar Airways, Qatar Sports Investments and QC+ present the Qatar Lounge, with food by chef Noof Al-Marri and exclusive designer-created pieces. Dorsia members get VIP access and a private reception at the Grand Palais, and Vitra is furnishing the Collector’s Lounge. For the first time, Premium Partner UBS opens its UBS Salon to the public from Friday through Sunday with Earthly Paradise: Nature Reimagined, drawn from the UBS Art Collection.

Art Basel Paris runs October 23–25, 2026, at the Grand Palais, Avenue Winston Churchill, Paris 8e, from 11 a.m. to 7 p.m. Day tickets are €47, and the October 22 Vernissage ticket is €120.

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For more of Haute Living’s Art Basel coverage, see HSBC’s Art Basel Miami Beach 2025 VIP event and DoDo’s collaboration with Sanford Biggers.