Giorgio Armani & Kith Unveil Dreams of the Dune—Their Third Collaboration—in the Marrakech Desert

Giorgio Armani and Kith took their partnership to the Sahara’s edge — the two brands debuted Dreams of the Dune, the third chapter of their menswear collaboration, with a sunset runway show in the Agafay Desert, south of Marrakech, on October 9, 2026. The Fall/Winter 2026 collection launches globally on Friday, October 16.

Photo Credit: Courtesy of Giorgio Armani

Announced from Milan on October 10, the collection picks up where the first two chapters left off, pairing Giorgio Armani’s deconstructed tailoring and precise sense of volume with Kith’s contemporary take on the men’s wardrobe. The result is a complete offering across ready-to-wear, accessories and footwear, built on construction, proportion and material rather than logos alone.

The desert sets the palette. Black and deep blue move through dark brown, burnt earth and leather tones before giving way to sand, greige, grey and icy white, and that shift from darkness to light carries through the fabrics, layering and silhouettes. Kith founder, CEO and creative director Ronnie Fieg worked in dialogue with the house to choose Armani silhouettes that fit that mood, then revisited their construction and fabrication alongside newly developed pieces.

Outerwear leads. Key pieces include a belted shearling jacket, a two-tone lamb leather utility jacket and a lambskin suede blouson, joined by shearling blousons and aviator-inspired jackets produced in exceptionally limited quantities. The tailoring keeps the Armani signatures — deconstruction, softened shoulders, relaxed volumes and distinctive neck closures — worn with wide, fluid trousers or cargo styles in virgin wool, cashmere and pure hemp natté.

Photo Credit: Courtesy of Giorgio Armani

The knitwear is where the collection gets clever: a reversible sweater blouson, striped inside and solid sand outside; a short-sleeved two-button sweater; and a belted virgin wool shirt. A cashmere collarless blazer with matching trousers softens the structure further, while prints inspired by wind-shaped dunes, cotton twill shirts and technical jersey keep things light. Graphic tees and embroidered sweatshirts deliver the more immediate expression of the partnership.

Scarves, foulards, gloves and hats nod to the functional elegance of desert dress — protection without restriction, as the brands frame it — and accessories extend the idea into leather goods, travel pieces, small accessories and eyewear.

Photo Credit: Courtesy of Giorgio Armani

The footwear and headwear capsules may be the hardest pieces to get. ASICS, Diemme and ’47, all longstanding Kith collaborators, each enter their first partnership with Giorgio Armani. The ASICS GEL-MAI 0.1 comes in two colorways, Quarry in pigskin suede with hairy suede overlays and Safari in pigskin suede and nubuck, with Dreams of the Dune artwork on the sockliner; it will be sold exclusively through Kith stores, Kith.com and the Kith app.

Diemme contributes handcrafted Italian boots built for desert terrain: the low-top Ampezzo in tobacco suede; the shearling-lined Stefano in sand suede; the wool and leather New Tirol Wing with brogue detailing; the Winchester Mid in dark brown nubuck; and the leather and suede Alpini with shearling lining, each on Vibram soles. Fieg’s ’47 partnership rounds it out with nine caps across three silhouettes in Italian wool, cashmere, lambskin leather and duck canvas, each embroidered with the New York Yankees logo as a nod to Kith’s hometown team.

Photo Credit: Lucas Possiede

Leo dell’Orco and Ronnie Fieg

Three chapters in, this collaboration has stopped feeling like a novelty. Fieg has moved past suiting toward a full desert wardrobe, and the limited-run outerwear and boots are the pieces collectors will chase. The campaign, photographed by Casper Kofi in Marrakech, will be unveiled on October 13, 2026.

Giorgio Armani & Kith Fall/Winter 2026: Dreams of the Dune launches on Friday, October 16, at select Giorgio Armani stores and all Kith stores, and online at 11 a.m. on Kith.com and the Kith app in the New York, London, Paris, and Tokyo time zones.

For more of Haute Living’s coverage of the partnership, see the debut Giorgio Armani & Kith collection, The Archetype, and how Ronnie Fieg mastered the art of collecting.