Inside Louis Vuitton’s Reopened Maison on Rodeo Drive


Louis Vuitton’s Maison on Rodeo Drive is making a big, bold statement with its newly renovated three-story concept.

As designed by Peter Marino, the store is meant to highlight the best of SoCal living, and it accomplishes from the very moment you arrive. Its outside facade is an elaborate confection of twisted ivory and steel ribbons, double height windows that showcase the all-glass second story and a layer of tiled, sheer fabric panels, repeated in a brick pattern.


To make the most of its location, the store contains Southern California art made exclusively for the Beverly Hills boutique. Take, for example, Peter Rogiers Ghostwriter, an elaborate aluminum and steel hanging sculpture. Fkilz, a brightly hued material sculpture courtesy of Aaron Curry sits across from Women’s leather goods. There’s also a ceramic, mid-century black-patterned screen by Mark Hagen in Men’s leather goods, and Bryan Hunt‘s wood and copper Inline sculpture, which can best be described as a modernist “airship.”


Given that the fashion world is finally paying attention to Los Angeles as a sartorial destination, it’s not surprising that Nicolas Ghesquiere would choose this store to host the worldwide launch of his Spring/Summer 2015 runway collection of ready-to-wear, leather goods, accessories, and shoes. Maison Rodeo Drive will offer exclusives as well, including two ready-to-wear dresses inspired by the Spring Collection, limited edition leather goods like a  crocodile and ostrich Capucines bag, and monogrammed hard sided travel cases with custom indigo lining.

Unique to this store as well is its Haute Maroquinerie salon, a bespoke service that allows clients to customize their bag—the ultimate combination of personal expression and high-end craftsmanship. Clients can choose among five shapes in 27 colors, made of six luxurious leathers or three exotic skins to create a bag that is uniquely their own, almost 40,000 possibilities. You’ll also find unique LA-specific items like Louis Vuitton’s Nomade Hardsided Guitar Case.


Given that the Maison is located in Beverly Hills, we certainly can’t forget it’s VIP suite. Not only does this area have a rooftop terrace with a view of the Hollywood sign, but there are glass-paneled walls which slide completely open, a private dressing room and an outside bar—the perfect place for a fashion show.

Finally, you’ll find the actual customized trunks from Wes Anderson‘s 2007 film, The Darjeeling Limited, on both the first and second floors. Why not? This IS L.A. after all!