Double-Take! Clarins Launches Double-Serum at Macys Union Square

Rodgers McCowan and Erin Cohen of Clarins. Photo Credit: Drew Altizer Photography
Rodgers McCowan and Erin Cohen of Clarins.  Photo Credit: Drew Altizer Photography

Clarins, the prestige beauty brand we all know and trust for efficacious products with beautiful results, invited an intimate group of influential members of the Bay Area media to the unveiling of it’s latest creation, the Double Serum.

This new product launch was the biggest in Clarins’ history. Just as one might suspect, the new Double Serum combines two age-defying formulas into one product. Backed by 27 years of anti-aging expertise along with some stellar clinical results, the new serum mimics the skin’s oil and water nature, all while reactivating the skin’s 5 vital functions – hydration, nutrition, oxygenation, protection and regeneration.  Not bad for $85.

Now everyone knows that perfect skin should only be enhanced with age-defying makeup. So Clarins introduced their BB Skin Perfecting Cream with SPF 25.  With multi-action benefits, BB creams have become the new craze of the cosmetics and skincare world – some good, some great. The BB Skin Perfecting Cream is a 3-in-1 oil-free formula, which comes in three shades and has a wonderfully natural finish. Gone are the days of layers of coverage.  BB is a one-stop shop for light coverage with anti-aging benefits.

To finish the look, Clarins introduced the Rouge Eclat Spring 2013 Colour collection, a vibrant lipstick with 15 eye-popping shades.  In classic Clarins style, this collection is designed to fight the appearance of fine lines on the lips among other age-defying benefits.

The lucky guests on hand were able to experience the magic of using all three products first hand.  Our conclusion?  Double Serum + BB Cream + a pop of Rouge Eclat = Out the door in five minutes or less with a more beautiful, youthful face.

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