Chanel Plans Haute Events in Japan

Image: kikomizuhara.com

Chanel and Karl Lagerfeld will be heading to Japan for an exciting line up of events including a winter couture show and a pop-up shop.

Far from one of the only luxury brands to reaffirm their commitment to Asia as the region gains momentum in the luxury market, Chanel and designer Karl Lagerfeld are turning their attention to Japan. From March 21 through March 23, Chanel will open a pop-up shop, present an exhibition devoted to Chanel’s tweed jackets and present a winter couture show.

The last time Chanel held any major event in the area was in 204 when they opened a 10-story tower in Ginza. Acknowledging that Japan is a vital market for luxury brands, Chanel’s president of fashion, Bruno Pavlovsky, said the company is heading to Japan to “re-boost” its image. Similarly, Versace recently debuted a “Year of the Dragon” handbag designed specifically for the Asian market.

The iconic tweed jacket exhibition will take place in Tokyo and is expected to run for approximately seven weeks and will be made up of 100 images from “The Little Black Jacket” book by Lagerfeld and Carine Roitfeld. The book features numerous celebrities wearing Chanel jackets.

Lagerfeld has numerous other projects planned for 2012, including a 100-piece women’s line set to launch this month retailing from $95-$450 on net-a-porter. Of the collection, Lagerfeld says, “It’s my today’s taste and style and a reflection of how I think a great number of people would like to be dressed now.”

Founder and Executive Chairman of The Net-a-Porter Group, Natalie Massenet, said, “We believe in this collection based on Karl’s talent, his global appear, and the product itself. It’s a very strong, well-edited collection with a great mix of street attitude and timeless chic.”

Source: WWD