Cooper Square Hotel is Rebranded as Standard East Village

Image: Hotel Chatter

Hotelier Andre Balazs has rebranded the Cooper Square Hotel as a Standard East Village and there are currently some amazing rooms available for just $250 a night.

If you have plans to visit New York City over the holidays or perhaps even welcome in the New Year in the Big Apple, you may want to check out what used to be the Cooper Square Hotel. It has been rebranded as the Standard East Village and there are currently corner king rooms available for $250 per night. Of course, don’t expect to pay that price as you ring in the New Year – rates jump to around $475 on December 31.

The rebranding is still in progress, however travel websites are currently showing the Cooper Square Hotel as the Standard and visitors to the Cooper Square Hotel’s website are automatically redirected to the Standard site.

Another change to the property is that Shepard Fairey’s mural located on East Fifth and Cooper Square has been removed. It had been on the side of the building since April 2011 and a Balazs spokeswoman said, “Having discussed with Art Production Fund that the piece was originally intended to be a temporary mural, and given its condition was peeling off the wall, we opted to remove it.” The Standard is not expected to replace it with anything at the moment.


Source: Hotel Chatter

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