CÎROC THE NEW YEAR WITH DIDDY AND THE REAL HOUSEWIVES OF NEW YEAR’S EVE
The countdown to 2012 just got a whole lot sexier. Sean “Diddy” Combs and CÎROC Ultra Premium Vodka have partnered with Bravo to create a multilevel platform for the 2011 holiday and New Year season, “CÎROC THE NEW YEAR WITH THE REAL HOUSEWIVES OF NEW YEAR’S EVE.”
‘Housewife’ aficionados have the opportunity to toast stylishly alongside a housewife at one of five sizzling New Year’s Eve celebrations: Kim Zolciak in New York, Taylor Armstrong in Chicago, Kandi Burruss in Miami, Alexis Bellino in Los Angeles and Gretchen Rossi in Houston, Texas. Any one can enter on www.bravotv.com/newyears.
Committed to keeping consumers safe, CÎROC and Combs, in partnership with these glitzy Housewives will further ignite the brand’s social responsibility platform with the execution of the fourth annual “CÎROC Safe Rides” program. This initiative provides consumers with access to free and secure transportation from their New Year’s Eve fetes. Leading up to New Year’s, Kim Zolciak, Taylor Armstrong and others will surprise lucky pedestrians with CÎROC Safe Rides cards to ensure that they get home safely on New Year’s Eve. Additionally on December 31, designated CÎROC brand ambassadors will distribute thousands of “Safe Ride” cards to adult consumers in major metropolitan cities across the country. In New York, Chicago and Miami cards valued at $15 will be redeemable for usage in taxis, black cars, and liveries. CÎROC will give Atlanta area consumers metro cards good for use on MARTA at the end of their big night.
In addition, these starlets will remind fans to celebrate the holidays responsibly through dedicated public service announcements and other multi-media programming on select lifestyle media outlets through the month December.
Related Articles
A Haute Guide To Surfing In Style
Whether you’re an avid surfer or have never set foot on a board, we can all appreciate the art of surfing. Here’s your guide to surfing.
Refresh Your Beauty Routine With These Must-Have Makeup Removers
New seasons mean new routines. We’re elevating our beauty regimen with these high-quality makeup removers.
The Official Haute Guide To The Hamptons
From new restaurants and dining concepts to hospitality collaborations, here is the official Hamptons guide for summer 2025.
What AI Can’t Teach—AtomicMind Can
Some of America’s greatest companies were born in small places. Facebook, Microsoft, and Google’s origins started between the four walls of a small college dorm room. But what many don’t know is that AtomicMind’s CEO and Founder Leelila Strogov did the same thing. As an MIT college student, Strogov began building AtomicMind without even knowing […]
Watch The Louis Vuitton Women’s Cruise 2026 Collection Show Live From Avignon, France
Louis Vuitton is unveiling its Women’s Cruise 2026 Collection show live from the historic Palais des Papes in Avignon, France.
Go Greek Yogurt Opens First Location In Florida At Miami Worldcenter
Only in Miami, you’ll see an open bar serving E11EVEN vodka cocktails paired with a DJ playing better mixes than your go-to spot. All for a frozen yogurt opening (this was my first indicator that the yogurt was going to be good). On Tuesday, May 20, Go Greek celebrated the opening of its first location in Florida with people lined up as if frozen yogurt had just been invented — spoons in hand, eyes wide, like they’d never tasted sweetness before. But the truth is that’s because most of us haven’t had a froyo like this in our lives. It’s creamy rich fresh Greek frozen yogurt left me thinking about it for days. Let’s read about the masterminds behind making froyo cool again.
Latest Stories
Trending Articles
Related Articles
A Haute Guide To Surfing In Style
Whether you’re an avid surfer or have never set foot on a board, we can all appreciate the art of surfing. Here’s your guide to surfing.
Refresh Your Beauty Routine With These Must-Have Makeup Removers
New seasons mean new routines. We’re elevating our beauty regimen with these high-quality makeup removers.
The Official Haute Guide To The Hamptons
From new restaurants and dining concepts to hospitality collaborations, here is the official Hamptons guide for summer 2025.
What AI Can’t Teach—AtomicMind Can
Some of America’s greatest companies were born in small places. Facebook, Microsoft, and Google’s origins started between the four walls of a small college dorm room. But what many don’t know is that AtomicMind’s CEO and Founder Leelila Strogov did the same thing. As an MIT college student, Strogov began building AtomicMind without even knowing […]
Watch The Louis Vuitton Women’s Cruise 2026 Collection Show Live From Avignon, France
Louis Vuitton is unveiling its Women’s Cruise 2026 Collection show live from the historic Palais des Papes in Avignon, France.
Go Greek Yogurt Opens First Location In Florida At Miami Worldcenter
Only in Miami, you’ll see an open bar serving E11EVEN vodka cocktails paired with a DJ playing better mixes than your go-to spot. All for a frozen yogurt opening (this was my first indicator that the yogurt was going to be good). On Tuesday, May 20, Go Greek celebrated the opening of its first location in Florida with people lined up as if frozen yogurt had just been invented — spoons in hand, eyes wide, like they’d never tasted sweetness before. But the truth is that’s because most of us haven’t had a froyo like this in our lives. It’s creamy rich fresh Greek frozen yogurt left me thinking about it for days. Let’s read about the masterminds behind making froyo cool again.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.


Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events