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Louis Vuitton’s UNICEF Partnership Turns 10 With $28 Million Raised for Children

Louis Vuitton’s UNICEF Partnership Turns 10 With $28 Million Raised for Children

Louis Vuitton for UNICE is in its 10th year, adding POWER4Girls, new Silver Lockit bracelets, REBONDS, and the Unity Time Object.

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On January 12, 2016, in Los Angeles, Louis Vuitton made a commitment alongside UNICEF that was always meant to be long-term — not a moment of philanthropy, but a sustained partnership rooted in a belief the Maison has held since its founding: that the most meaningful things are built slowly and passed forward to the next generation. Ten years later, that commitment has not wavered, and the numbers tell a significant story.

Louis Vuitton for UNICEF: campaign image with a Monogram ballPhoto Credit: Courtesy of Louis Vuitton

Over the decade, Louis Vuitton for UNICEF has raised $28 million, surpassing its minimum annual commitment of 2 million euros every year. But what Louis Vuitton has built alongside UNICEF is harder to quantify than a dollar figure; it is a shared architecture of purpose and one that touches everything from the iconic Silver Lockit collection to the way Louis Vuitton employees experience the cause firsthand.

In 2026, the partnership expanded into new territory: POWER4Girls, a global UNICEF initiative dedicated to pre-adolescent girls and young women across 120 countries in South America, Africa, and Asia. The program tackles gender-based violence, barriers to education and healthcare, and exclusion from economic participation. To date, it has reached 5.4 million girls and more than 11 million people. Louis Vuitton’s support aims to enable more than 100,000 girls each year to access the services and opportunities they deserve.

Louis Vuitton for UNICEF: Silver Lockit red and blue cord braceletsPhoto Credit: Courtesy of Louis Vuitton

The anniversary has also produced three objects that embody the partnership in the most tangible possible way. The Silver Lockit collection, the visible symbol of Louis Vuitton for UNICEF since 2016, returns in three new limited-edition bracelets: red cord, blue cord, and a black-and-white version featuring a football-shaped charm. Each piece generates a donation to UNICEF, from $100 per cord bracelet to $200 per silver chain or pendant. The collection has collectively raised $28 million for children worldwide.

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Louis Vuitton for UNICEF: Silver Lockit bracelets worn on linked handsPhoto Credit: Courtesy of Louis Vuitton

Louis Vuitton for UNICEF: Silver Lockit pendants on silver chainsPhoto Credit: Courtesy of Louis Vuitton

The second is REBONDS, a new edition of the book first published during the 1998 Football World Cup, which gathers more than 100 figures — among them Céline Dion, Zlatan Ibrahimović, Nigo, and Pedro Almodóvar — photographed across eight cities, each holding a Louis Vuitton Monogram ball. All profits go directly to UNICEF.

Louis Vuitton for UNICEF: REBONDS bookPhoto Credit: Courtesy of Louis Vuitton

Louis Vuitton for UNICEF: Monogram ball from the REBONDS projectPhoto Credit: Courtesy of Louis Vuitton

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And perhaps the most extraordinary object of the anniversary is the Louis Vuitton Unity Time Object — a one-of-a-kind horological creation that was auctioned at Sotheby’s in June, with the hammer price donated in full to UNICEF. Its openwork structure of interlocked hexagons and pentagons mirrors the geometry of a soccer ball, fused with the golden hardware of a Louis Vuitton trunk. Time is marked by 144 white diamonds for the hours and 120 black diamonds for the minutes, hand-set against a skeletonized form crafted entirely at the Maison’s historic Asnières workshop. It is presented in a Monogram canvas trophy trunk — and it is, by every measure, a collector’s piece in service of something much larger than collecting.

Louis Vuitton for UNICEF: Unity Time Object openwork structure being assembledPhoto Credit: Courtesy of Louis Vuitton

Louis Vuitton for UNICEF: artisan working on the Unity Time Object trophy trunkPhoto Credit: Courtesy of Louis Vuitton

Louis Vuitton for UNICEF: Unity Time Object with diamond-set hours and minutesPhoto Credit: Courtesy of Louis Vuitton

Behind all of it is a commitment Louis Vuitton has been quietly insistent on from the beginning: that the people inside the House should feel this partnership, not just observe it. Each year, the LV World Run brings together employees and their families in Paris in a solidarity race. Each year, five employees travel alongside UNICEF teams in the field through the LV Reporters initiative, returning with stories that make the cause real for the Louis Vuitton family.

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For more of Haute Living’s Louis Vuitton coverage, see Louis Vuitton’s first #MAKEAPROMISE day for UNICEF.

Frequently Asked Questions

When did Louis Vuitton partner with UNICEF?

On January 12, 2016, in Los Angeles.

How much has Louis Vuitton for UNICEF raised?

$28 million over the decade, exceeding its minimum annual commitment of 2 million euros every year.

How much does each Silver Lockit donate?

$100 per cord bracelet and $200 per silver chain or pendant.

What is POWER4Girls?

A UNICEF initiative for pre-adolescent girls and young women in 120 countries across South America, Africa and Asia. Louis Vuitton's support aims to reach more than 100,000 girls a year.

What is the Louis Vuitton Unity Time Object?

A one-of-a-kind timepiece made at Asnières, set with 144 white and 120 black diamonds. It sold at Sotheby's in June, and the full hammer price went to UNICEF.

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