Tiffany & Co. Names Amanda Seyfried Its Newest House Ambassador for the 2026 Holiday Film “You & Me”

Tiffany & Co. has named actress Amanda Seyfried its newest House ambassador, announced on October 28, 2026. Seyfried stars in the jeweler’s 2026 holiday campaign, “Love Is a Gift,” which debuts with the short film You & Me on Tiffany & Co. channels the same day.

Photo Credit: Courtesy of Tiffany & Co.

Set between present-day New York City and a holiday memory from the 1990s, You & Me explores how a gift from Tiffany & Co. can become an heirloom — one that carries memories, traditions and connections from one generation to the next. Academy Award nominee Derek Cianfrance directs.

The film opens inside an Upper East Side townhouse, where a woman decorating a Christmas tree discovers a Tiffany Blue Box® marked “December ’92.” The box transports her to a December day in New York City that has stayed with her ever since, when she began to see her mother not simply as a parent, but as an accomplished woman.

Her mother, wearing striking HardWear by Tiffany jewelry, presents her with a Blue Box holding a hand-painted Bird on a Rock ornament. Back in the present, the daughter — now an adult — passes that same ornament to her own daughter, turning a single gift into a family tradition that keeps going.

Photo Credit: Courtesy of Tiffany & Co.

“I’m thrilled to join the Tiffany & Co. family as their newest House ambassador and to be part of a campaign that celebrates love, family and the traditions we carry with us through generations,” said Seyfried. “‘You & Me’ captures beautifully how a meaningful gift can hold memories and become part of a family’s story. It was incredibly special to bring that idea to life with Tiffany this holiday season.”

“We are delighted to welcome Amanda Seyfried as our newest House ambassador and introduce her debut in our 2026 holiday campaign,” said Anthony Ledru, President and CEO of Tiffany & Co. “Amanda effortlessly embodies the joy, style and sophistication that have defined Tiffany & Co. for nearly 190 years. We are proud to welcome her to the Tiffany family.”

Photo Credit: Courtesy of Tiffany & Co.

The ornament itself was created only for the film with production designer Karen Murphy, drawing on the Bird on a Rock design Jean Schlumberger designed for Tiffany in 1965. Objects from the Tiffany Archives fill out the townhouse, including Louis Comfort Tiffany’s stained-glass Wisteria table lamp.

Behind the camera, creative agency American Haiku and production company Radical Media worked with cinematographer Arseni Khachaturan, ASC. The soundtrack is a reimagining of The Wannadies’ 1994 “You & Me Song,” a fitting nod to a story that hinges on a December in the early ’90s.

Photo Credit: Courtesy of Tiffany & Co.

It is a smart casting call. Seyfried brings warmth without schmaltz, and Tiffany has built a holiday story around the one thing a Blue Box is really selling: the moment someone opens it, and the years it is remembered afterward.

For more of Haute Living’s Tiffany & Co. coverage, see Natalie Portman as Tiffany & Co.’s global House ambassador.