Haute 100 Update: Chef Thomas Keller Introduces First Product for Sale at Williams-Sonoma

Famed chef Thomas Keller of the French Laundry and other celebrated culinary establishments has introduced his first product in conjunction with Williams-Sonoma. C4C is Keller’s new gluten-free flour blend that can be substituted cup-for-cup for regular flour for those who choose a gluten-free diet and don’t want to sacrifice quality.

The story started about a year ago when customers at the French Laundry in Yountville began requesting some of Keller’s specialties – sans the gluten. Before they new it, Keller and Lena Swak, the restaurant’s culinary researcher, developed the new gluten-free flour mix – a blend of flours from brown and white rice, tapioca, and potatoes, as well as potato starch, cornstarch, and milk powder.

Gluten-free gourmands can currently purchase the special blend at Williams-Sonoma stores, online at williams-sonoma.com, and at Keller’s famed Bouchon Bakeries starting late September.

Our Haute 100 list details the accomplishments of the most influential people in each of our markets. To see the entire Haute 100 San Francisco list, click here.