This summer, in honor of the hotel’s 40th Anniversary, the exclusive offers are multiplying, thanks to the addition of The Byblos Spa, which seemed to be the only thing that was missing from the resort. The spa, which is done as a partnership with Sisley Cosmetics, is set to open their doors on May 14, 2007. The Byblos Spa by Sisley Cosmetics, which will feature a Turkish bath, six treatment rooms and a VIP treatment suite with its own steam bath, exudes the Mediterranean look and feel that runs rampant throughout the resort. The spa is located in the heart of Byblos, with an open roof and indoor patio, allowing guests to feel as if they are part of nature, not completely separated in some room with strange lighting and music, as is the case with other spas worldwide.
“Sisley is developing specific treatments only available at Byblos,” Chevanne explains. This includes the “Ultimate Byblos Program,” which allows guests to be completely submerged into the indulgent world of spa care. The program, which runs for $788, is complete with an essential oil steam bath, and a face and body treatment created around the famous Sisley Global Anti-Aging Care. Sisley, a highly acclaimed brand, is also from a family-run business with a philosophy that compliments the one behind Byblos. “I met Philippe d’Ornano [son of the founder of Sisley cosmetics], and we found out we shared the same values about luxury,” says Chevanne. Thus, the Byblos Spa by Sisley Cosmetics was born.
The 40th Anniversary celebration does not stop with the introduction of the spa. The hotel will also revamp the restaurant by the swimming pool, to be launched next year. “Our anniversary is so special, and I wanted to settle so many things, I have decided to celebrate over the course of two seasons, instead of just one,” Chevanne exclaims.
The birthday extravaganza is set to climax in a soirée fit for the world’s rich and famous during the 2007 season. “I decided to invite three hundred people,” says Chevanne. “It will be a private concert by the swimming pool, with an international star fit for this international event. The guests will be the people who have been making the spirit of Saint Tropez during the past 40 years, as well as all of my best clients.”
Two of those guests are sure to be Jean Van Hamme and Philippe Francq, the two men behind Largo Winch, the world-traveling playboy star of the international adult comic strip by the same name. As an avid reader of Largo Winch, Chevanne was disappointed that in all of Winch’s travels, he had never found his way to Byblos. In honor of this anniversary, Chevanne’s disappointment is dissipating, as Largo Winch is spending a considerable number of pages of the latest issue in Saint Tropez and at Byblos.
The celebration is sure to make international headlines, as it will attract some of the biggest names in business and entertainment. Expect the Byblos brand to also get some favorable ink as well, as Chevanne works to grow the brand into a worldwide powerhouse, thanks to his development of Floirat Group, a holdings company based in Paris. With the current success of the Saint Tropez locale, the world can be rest assured that the exclusive Byblos brand will soon be spreading their magic in a neighborhood near you.
News
May 25, 2007Haute in the Hamptons
