Miami Marlin Giancarlo Stanton is having a good year, giving crowds the home runs they’ve been waiting for. As it turns out, it’s a very special year for TAG Heuer too. The Swiss watch brand for which he is an ambassador, is celebrating “100 years of Innovation” this year and decided to throw themselves a swanky party a their top-performing boutique in Aventura Mall.
The event was to mark their one hundred years of their commitment to innovation, which is apparent today as their popular digital “Connected Watch,” which has been keeping the brand’s sales brisk. Although the brand was established in 1860, making beautiful, precision timepieces, TAG Heuer didn’t really get going on the innovative breakthroughs until 1916, exactly a century ago. This is when they presented the 1916 Mikrograph, which they reintroduced on its 100th birthday. Titled the Carrera Heuer 01 and Heuer 02, it’s evolution is clear when the first and most recent wristwatches are placed alongside one another.
Lots of nods to this heritage were apparent at the party, including a 1953 Studebaker. It had been souped up with a NASCAR engine, a nod to driver Hilaire Damiron and the Mexican Carrera Panamericana race that inspired the Carrera collection name. The sporty watch with a perforated black rubber band is considered the backbone of TAG’s new collection. It is constructed from titanium carbide coated steel for greater shock resistance, from 12 different components, which takes the watch to new levels.
Right fielder Giancarlo Stanton was chosen to join the roster of TAG Heuer’s brand ambassadors, which includes Cara Delevigne, Tom Brady, and David Guetta, because he perfectly embodies their tagline “Don’t Crack Under Pressure.” Why? Because every time he steps up to bat, all eyes and all the pressure is on him. The crack of the bat hitting a ball out of the park doesn’t hurt either.