Bottega Veneta has chosen Rodeo Drive, Beverly Hills’ most famous street, as the site of its second Maison-style store in the world.
The new boutique, which happens to also be the Italian luxury brand’s third store in L.A. (the first was opened on North Rodeo Drive in the late seventies, the second is located on Melrose Place), is located between Dolce & Gabbana and Valentino at 320 North Rodeo Drive as 4,828 square feet of Mediterranean-inspired space.
Here you’ll find loads of brilliant white: white plaster walls, white marble, unpolished fossil Piscina stone floors, arched openings, a plastered sculptural staircase and a white oak ceiling, designed as such by Bottega Veneta’s creative director, Tomas Maier, to reflect a sense of light, space and intimacy. Skylights and a neutral color palette of natural tones found in the carpets, furniture and decor, add to this illusion.
Inside, the two-story space has been designed in the ‘Mediterranean Revival’ style, drawing from the early 20th century Spanish Colonial Revival architecture of Southern California; Maier was particularly influenced by George Washington Smith, Bertram Grosvenor Goodhue and Lutah Maria Riggs’s Romberg House.
The new store will carry luxury bags, brightly colored luggage, small leather goods, ready-to-wear, shoes, jewelry, fine jewelry, sunglasses, watches, home accessories and fragrance. It is also the home of one very special, very exclusive L.A. launch: the ‘Beverly ’71/’16’ bag. Its name cites the year the bag was originally created. It is available in crocodile, cervo and intrecciato nappa leather.
The company, which was originally founded in 1966, was purchased in 2001 by Gucci Group, and is now a part of the French multinational group Kering. Bottega Veneta is headquartered in Vicenza, in the Veneto region of northeastern Italy. Bottega Veneta will continue its US expansion with another Maison, that is set to open in New York in 2017.
