To celebrate real women American fashion designer Rachel Roy has just debuted a haute new dress collection with a campaign featuring stories of inspiring young women. With the hashtag #dresstocreate, the new campaign is a way to not only empower, but also shed light on the women who are doing things on a regular basis to create change.
“Life was really the main inspiration. I looked at the women around me who were wearing a dress to the office and then out afterwards, as well as my own daughter Ava and what she was dressing for, and created this collection based on what life demands from them,” Roy said to Pret-a-Reporter.
The women featured are the Today Show and Meredith Vieira host Lillianna Vazquez, MisterKrisp founder Jessica Siskin, American Ballet Theater Corps de Ballet member Katie Boren, photographer Delphine Diallo, founder of Panatea (Matcha) Jessica Lloyd and YouTube star Deepica Mutyala
The 41-year-old designer developed the concept after being captivated by the women and their inspiring businesses. “I could spend 24 hours a day sharing the stories of the amazing women I meet with my team, and we intend to continue to shine a light on the women we meet who are helping the world and each other grow.”
Below is an excerpt from the campaign.
Siskin:
Looking for a quick recipe to make something to take to a friend’s birthday party, this former fashion executive gave up her day job to create confections in any size and shape all from Rice Krispies, butter, marshmallow, food coloring and frosting.
Lloyd:
Burned out on coffee, Jessica and her husband, David, searched for an alternative. What they found, they loved so much they made it their mission to tell the world. Panatea was born from their love of Matcha—not just as a tea but how Matcha can be incorporated into everyday foods for health and wellness.
Diallo:
Beautiful, raw and real, French and Senegalese photographer has developed a style that juxtaposes tradition with modernity to create images that resonate.
Photos via Rachel Roy
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