The supermodels may have left New York for fashion week in London but here in San Francisco, we’ve got a fashion show of our own coming up at Macy’s Union Square on Sept. 25 with Giuliana Rancic of E!’s “Fashion Police” and our very own local couturier Jake Wall, who has given us even more reason to tune into “Project Runway.” Rancic will host Macy’s Presents Fashion’s Front Row, a free runway show featuring the hottest looks from top designers.
Front Row marks a major shift from the former Glamorama stage show, taking Macy’s back to its Passport runway roots. Attendees will see designs by Michael Kors, Vince Camuto, Elie Tahari, Calvin Klein, Jessica Simpson, Levi’s and Eileen Fisher on the runway. Wall and two other Project Runway designers, Blake Patterson and Joseph Poli, will reveal original designs from an “unconventional challenge” on the Macy’s Front Row runway.
“Working with my fellow “Brocade Brothers” from this season’s Project Runway, I have decided to do a bit more of a play on our suiting and shirting for Front Row,” Wall reveals. “Expect to see a fun and playful take on the boyfriend shirt for the modern woman as well as a men’s tuxedo that is perfectly proportioned and polished in every way while being made out of little more than Macy’s trash and the remains of visual displays that have clearly had better days.”
Wall is a graduate of the Fashion Incubator San Francisco (FiSF), a non-profit organization located at Macy’s that accelerates emerging apparel and accessories design businesses while supporting fashion industry economic growth and job creation in the San Francisco Bay Area. This year’s emerging Designers in Residence at FiSF will showcase the latest pieces from their fall 2015 collections. These up-and-coming designers only have to look at the success Wall is having for their inspiration.
“For me, fashion is as much a conversation between the past and the future as it is between creators,” he enthuses. “The fun part about this experience working with Macy’s Front Row is that the inspiration has come from a trio of sources – from the materials themselves, from the challenge as outlined by the team at Macy’s, and then finally in looking at what the three of us designers really see as a “reinvention” of the Macy’s narrative.
“When designing something new, I look back to my own cultural touchstones and this was no exception. I design clothes that combine the classic with the modern, and are ambiguously right outside of what’s ordinary, like understated statement pieces. I looked to iconic moments that have captured a piece of Macy’s like “Miracle on 34th Street” and used that as a springboard for something fresh and new.”
We know the show is going to be so much fun! Following the show, Rancic will sign copies of her new book, “Going Off Script: How I Survived a Crazy Childhood, Cancer, and Clooney’s 32 On-Screen Rejections,” for customers who make a qualifying purchase.
During the evening, guests can mix and mingle at the fashion party while shopping for their fall wardrobe and enjoying complimentary:
- Mini beauty makeover courtesy of Lancôme
- Manicures from OPI
- A photo or selfie at the American Express photo station
- Fall-themed snacks and beverages provided by local restaurants, Chubby Noodle and Don Pistos
- Dessert selection provided by Sift Dessert Bar
- Aura readings
Macy’s MyStylists, free personal shoppers dedicated to finding the perfect fashions for every customer, will be on hand to help guests find the perfect look and gift for every occasion as well.