How Kylie Jenner Sweetened the Opening of Miami’s First Sugar Factory

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Just this June, South Beach welcomed a new favorite haunt to its famed Ocean Drive: Sugar Factory American Brasserie. And with spotsĀ already in Vegas, New York and Los Angeles, it only makes sense that Americaā€™s favorite eatery and candy shop welcome itsĀ new family addition in style ā€” like with a candy-themed hotel bash hosted by none other than Kylie Jenner and DJ Irie.

Taking place on the second-floor terrace of Hotel Victor, this gala had hundreds of fans and Miami VIPs dancing to DJ Irieā€™s beats, sipping on Sugar Factoryā€™s signature ā€œBerry Blissā€ cocktails, trying Couture Pops and fighting to see the youngest Jenner strut her stuff on the red carpet. And considering that many of them had been waiting in line since 6 AM that morning, by the timeĀ Kylie made it to the party that night at 9 ā€” and wearing a gorgeous, black Zhivago dress, no less ā€” it came as no surprise thatĀ she was greetedĀ withĀ screamingĀ fansĀ begging toĀ be in one of the famousĀ Kardashian-Jenner selfies.

While Kylie may undoubtedly be one of todayā€™s most raved-about reality stars, she is also no stranger to Sugar Factory American Brasserie. In fact, her stint at the South Beach bash was part for the fans and part to celebrate the launch of theĀ new Kendall & Kylie Couture Pops. Draped in sparkling diamonds and filled with tasty, changeable flavors, these couture treats are part of a line ofĀ celebrity lollipops, including Couture Pops by Britney Spears and Mel B, that have already gained national fame. Like the other A-list edibles on the store’s shelves,Ā Kendall and Kylieā€™s signature ā€œBlack Diamondā€ sweet has become the must-have accessory for haute candy lovers everywhere.

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Located on the ground floor of Hotel Victor, this latest editionĀ of Sugar Factory American Brasserie is 5,000-square-feet in size and housesĀ a lavish dining room, an expansive 150-seat patio, indoor dining, an ice cream and coffee shop and a bulk candy store, all overlooking Miami’s celebrity-cladĀ Ocean Drive. And with its whimsical decor, creative menus imagined by world-class chefs, and popular Couture Pops, Pink Box Doughnuts,Ā 12-person King Kong Sundae, candy-filled cocktails and more, there’s one thing we know: It’s sure to be the sweetest spot on South Beach.

The new Sugar Factory American Brasserie is located insideĀ Hotel Victor, atĀ 1144 Ocean Drive.Ā