Chivas Regal’s The Icon Is Worth The $3,500

Luxury whiskey brand Chivas Regal has unveiled its new flagship product christened The Icon, which boasts rich notes of honey, vanilla and dark chocolate balanced by subtle hazelnut influences from the cask. It’s the perfect blend for the whiskey connoisseur.

According to Colin Scott, Chivas Regal’s master blender, “Chivas Regal The Icon is a truly exquisite blend – perfectly smooth with an intense concentration of sumptuous flavors that develop into an exceptionally long, lingering finish. I am proud to present this luxurious expression of the Chivas Regal house style to you.”

The new product is presented in a hand-blown crystal bottle, created by a team of expert craftsmen at Dartington Crystal. The glass was finished with crafted metalwork and presented in sublime green glassware, paying homage to the original green Chivas Regal bottle that debuted in 1909.

Chivas Regal, which is one of the biggest selling Scotch whiskey brands in the world, will debut the inaugural edition of The Icon exclusively from Dubai Travel Retail until September. Following September, it will then be available for purchase internationally at 40 percent ABV in 70cl bottles.

The Chivas Regal brand includes Chivas 12, Chivas 18, Chivas 25 and the Global Travel Retail exclusive, Chivas Brothers Blend. Last October, the 106-year-old brand announced the addition of a fifth permanent expression in the Chivas Regal family, Chivas Regal Extra.

(Photos via Chivas Regal)