Cosmetic Surgery Interest by State

"What the data shows is a market that is maturing in two directions at once. Body contouring still drives the volume, and the Brazilian butt lift remains the single most-searched procedure in every one of the top 10 states. But the rise of blepharoplasty to the No. 2 position nationally — and above nose reshaping in Florida specifically — tells us that patients are researching facial rejuvenation with the same seriousness they bring to body procedures. That shift matters for how practices in Florida and across the Southeast plan consultations, capacity and patient education over the next 12 months."

"Search data is patient intent before it becomes a patient. When the Brazilian butt lift out-searches every other procedure in every one of the top 10 states, and blepharoplasty is now closing in on it in states like Florida, that is a roadmap for what practices should be publishing, and what they should make sure AI platforms and search engines can find and cite correctly. A Florida practice that is still built around body-contouring content alone is leaving the fastest-growing part of patient research, facial rejuvenation, to whichever competitor answers it first."

"What stands out in Florida is how strongly the Brazilian butt lift continues to dominate interest, generating more than 19,000 average monthly searches and comfortably outperforming every other procedure in the state. That is consistent with what we often see across the Southeast, where body contouring remains especially popular, but Florida's high search volume also shows growing interest in facial procedures. Blepharoplasty ranking second suggests that while body-focused enhancements still lead the conversation, there is also a broader shift toward facial rejuvenation."