Photo Credit: Duston Todd
Missy Kelly is a fierce entrepreneur redefining what it means to lead with power and purpose. As the co-founder and CEO of CatTongue Grips—a multi-million-dollar global brand whose patented non-slip, non-abrasive technology is trusted across industries from aerospace to adaptive living—Kelly is a role model for women in business worldwide. In 2023, she received the Women of Excellence Changemaker Award from Diversity Professional Magazine, honoring trailblazing leaders who model integrity, innovation, and impact.
But her innovation goes far beyond CatTongue Grips. Missy Kelly is determined to empower other entrepreneurs to expand their impact and influence. That’s the heartbeat behind her Born for Impact and Live for Impact Masterminds, where she teaches founders to scale by trusting the deeper intelligence of their intuition, taking bold risks grounded in self-belief, and leveraging imperfection as a strategy for momentum. Participants describe her masterminds as life-changing, blending mindset, energy, and strategy into a framework that helps them move forward unstoppably.
Empowering Women in Business: Missy Kelly’s Mission to Close the Leadership Gap
One of Missy Kelly’s greatest drivers for her success is the reality facing women in business. In the United States, less than two percent of all venture capital funding goes to women-led startups (source: World Economic Forum, 2024). When Kelly first heard that, it lit a fire in her. “That statistic is by no means a reflection of women’s abilities,” she says. “I’m determined to see it change.”
Missy began her mentorship career as a Visionary for Pinnacle Global Network, leading quarterly masterminds that helped entrepreneurs scale their companies. But she wanted to go further, eventually creating her signature masterminds, Born for Impact and Live for Impact. While Missy works with people of all genders, empowering women is the heart of her mission.
Photo Credit: Duston Todd
Missy’ Kelly’s Impact Matrix: A Framework for Aligned Creation
Her core philosophy is what Kelly calls the Impact Matrix™ (trademark pending): a six-pillar framework that transforms natural laws into tangible business results. The pillars—Intention, Mindset, Purpose, Action, Conviction, and Trust—create a roadmap for entrepreneurs to lead from alignment and truth.
Missy Kelly, Business Mentor and Co-Founder of CatTongue Grips, Leads With Purpose
When you’re in Missy’s presence, there’s a palpable feeling of expansion. She distills success into something simple and attainable. When she shares the story of growing CatTongue Grips from a phone grip into a multi-million dollar company spanning multiple industries, you get goosebumps. Her story is an example of how relentless self-belief can propel the power of intuition into action and results.
Missy is living proof that you don’t need to know “how” in order to begin. You can take risks, be visible, and say yes to big opportunities while staying grounded in your nervous system. Being coached by her feels like receiving a permission slip to trust yourself above all else and take up space unapologetically.
And when she talks about her kids, now both in college, or her love for spending time with her husband Matt or hiking with her dogs, you sense an embodied balance—success grounded in joy and authenticity. Missy is more than a mentor; she’s a reminder that everything you need is already within you. That success can be simple. That imperfection can be your greatest advantage. That failure isn’t the end, but a teacher. And that entrepreneurship, at its core, is the most powerful vehicle for growth in every area of life.
