For years, beauty culture told us that looking younger meant fighting time… lifting, freezing, filling, or filtering anything that showed age. But now, a new philosophy is emerging, one that replaces the fear of aging with the science of authentic renewal.
At the forefront of this evolution is Dr. Steven Cohen, a globally recognized leader in regenerative aesthetics and founder of FACES+ in San Diego. Known for pioneering biologically guided facial rejuvenation, he has become the surgeon of choice for individuals who value natural refinement, longevity, and treatments that honor their individuality.
"People don’t actually want to look younger,” Dr. Cohen says. “They want to look like themselves again. Rested, confident, and real."
A New Kind of Beauty Philosophy
Dr. Cohen’s approach is simple yet revolutionary: work with the body, not against it. Rather than pulling skin tight or chasing perfection, he uses regenerative medicine to restore the body’s own vitality—the collagen, elasticity, and subtle contours that naturally define a youthful, harmonious appearance.
The result isn’t a “different” face, but a refreshed version of the same one, as if time simply moved a little more kindly.
“We’ve moved beyond anti-aging,” he explains. “Now it’s about helping your body do what it already knows how to do — renew.”
The Journey Behind the Vision
Long before he became one of the most sought-after names in aesthetic medicine, Dr. Cohen specialized in craniofacial reconstruction, performing life-changing surgeries for children born with facial differences. Those experiences continue to shape his philosophy today.
“When you rebuild a child’s smile,” he recalls, “you realize beauty and healing are connected. They’re not opposites, they’re part of the same process.”
This belief became the foundation of regenerative aesthetics, an approach grounded in health, harmony, and human connection rather than chasing perfection.
Where Science Meets Soul
Inside FACES+, his San Diego practice, the experience feels more like a modern art space than a clinic. Each patient begins with a conversation about how they want to feel, not just how they want to look. Digital imaging and 3-D design help him plan subtle, natural results that reflect a person’s individuality.
“Art taught me balance,” he says. “Science taught me patience. Together, they taught me empathy.”
Why Hollywood Is Paying Attention
As the public grows increasingly selective—and wary of overdone cosmetic trends—Dr. Cohen’s philosophy resonates with a discerning audience. His treatments elevate vitality from within, strengthening the tissue quality that defines true agelessness. “The best compliment,” he says, “is when someone tells you that you look great — but they can’t tell what you did.”
The Future: From Anti-Aging to Authentic Living
Dr. Cohen believes the next era of aesthetics won’t be about turning back the clock; it’ll be about turning on the body’s natural ability to heal, regenerate, and thrive.
His ongoing research focuses on how biologic materials and advanced regenerative therapies can improve tissue health and extend cellular longevity.
“Youth isn’t a number,” he says. “It’s energy, curiosity, confidence. When we nurture those things, beauty follows naturally.”
A More Human Kind of Transformation
For Dr. Cohen, the goal of regenerative surgery is simple: help people look like themselves at their best. Through empathy, science, and artistry, he’s redefining what it means to age gracefully, proving that the most potent beauty tool isn’t a laser or a filler, but the body’s own ability to renew.
Because in the end, the real secret to looking young might be remembering who you’ve always been.
Disclaimer: Written in partnership with APG.
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