Aging gracefully is one thing looking effortlessly youthful is another. Thankfully, celebrity makeup artists are sharing their most guarded secrets, and one in particular is making waves with women over 40. This simple yet transformative technique doesn’t involve needles or filters just the right brush, a bit of strategy, and a glow-up guaranteed to turn back time.
Photo Credit: MCKINSEY Jordan/ Stocksy
The star of this show? A light-reflecting concealer, strategically placed not under the entire eye but in a triangle shape extending from the inner corner down toward the nostril and out toward the cheekbone. This creates the illusion of a lifted face, opening the eyes and softening fine lines in seconds. Add a dab around the nasolabial folds and blend seamlessly for a naturally smooth complexion.
But that’s not all. MUA experts emphasize skin prep as the true foundation of age-defying glam. Hydration is key think hyaluronic serums, plumping moisturizers, and a silky primer that blurs pores without settling into them. Then comes blush placement: high on the cheekbones, not the apples, for an instant lift.
This makeup trick has gone viral for good reason it’s subtle, sophisticated, and suits all face shapes. It's a reminder that makeup isn’t just about coverage; it’s about architecture. And when done right, it can enhance your features in the most flattering light.
For women navigating the beauty space post-40, this trend offers empowerment, not pressure. It says you don’t need to erase time just finesse it a little. In an industry that’s finally catching on to inclusive aging, this hack proves that elegance has no expiration date.
