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Certified ‘it’ girl Emily Ratajkowski (also known as Em Rata to her 29 million Instagram followers) is kind of having a moment. Recently stepping into her single-girl era, the model is making major waves. From a chart-rising podcast to becoming the new face of Kérastase the mom of one seems to do it all while remaining flawless. Lucky for us, Ratajkowski chatted with Vogue Beauty and let us in on the products and self-care rituals she uses to keep herself looking and feeling her best.
When it comes to starting her day, the author is typically woken up by her son, who she tends to before beginning her skincare routine. She tells Vogue, “In my early twenties, I was just like, ‘I’m not dealing with this,’ but now I put on sunscreen, use toner, and moisturizer. I have a whole routine.” Her dreamy hair is another topic of conversation and one she surprisingly says has never been her expertise. “I have relatively new bangs. I always say – even off the record – that Kérastase really did change my hair. When I signed [to be an ambassador] with them about five years ago, I didn’t know about good hair products and while I’m actually pretty decent at make-up, I’m not great at hair. I always just thought that I had bad hair and that’s what it was. What’s great is that now I don’t have to do much to my hair because it’s all in the care and maintenance. I love the Extensionist line because it makes my hair grow really fast! I’m somebody whose hair gets to a certain point and then breaks, but with that shampoo, it gets to a longer point. I also really love the oil – it’s lightweight and smells amazing,” she shares.
For skincare, the model uses a specific number of products to keep her face looking fresh, “I wash my face every night – well, I try to. I use Bioderma – it’s a French drugstore product that’s an amazing makeup remover. It’s the only one that just gets it done and doesn’t feel like it leaves something on your skin, or dries it out. When I’ve washed my face, then I use Biologique Recherche P50 – some people don’t love it, but I am somebody for whom retinol is too extreme, so P50 is a happy medium. It balances my skin and I layer it with a pretty thick moisturizer.
Photo Credit: Shutterstock
As for her pharmacy favorites, “As well as Bioderma, I love Biafine – it’s a moisturizer. It’s so good. One time I really burned – I had crazy, crazy sunburn – and that was the only thing that healed it. I also love Aquaphor, another amazing product. I also feel like drugstore makeup gets a bad rap, but I think it’s really good. I have some amazing highlighters and bits that are so great. Plus my friend works in make-up development and she’s like, “I’m telling you, they all come from the same factories – it’s just the packaging!”
For rituals that help her relax and switch off? The model credits TikTok for this one. “I watch an hour of TikTok – that’s how I switch off! There is nothing else that feels more entertaining or relaxing for me. My algorithm goes crazy for one sound so right now I’m all about the ‘Sbagliato.’ I also love when people do story times, where they say ‘one thing about me’ and go into a story. I will watch three minutes of those, and then go for part two. TikTok doesn’t feel like social media. It’s like Netflix or Hulu, not like Instagram, and I have learned a lot. It’s funny and makes me feel good about human beings.”
She leaves us with one parting tip… her secret to a well-lived life? “Tapping into my instincts and connecting to them. And seeking joy.” Now, we’re all one step closer to certified cool girl status – thanks Em.
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