Liquid IV Therapy Dominates

Liquid IV Therapy is a concierge IV therapy company that brings IV vitamin treatments directly to your home, hotel, office, or yacht. Based out of Miami, this on-demand IV service is provided by experienced registered nurses (RNs). Each RN is expertly trained in peripheral IV placement and committed to providing the best customer service in the mobile IV industry. Woman-owned and operated by CEO and founder, Jeannette Rodriguez, who created Liquid IV Therapy to provide nursing services to a spectrum of patients seeking autonomy over their own healthcare in IV hydration therapy.

Photo Credit: Ben Everden

IV therapy treatments are known as "hangover remedy," but many don't know that the therapy can do more than take care of that morning-after hangover fatigue. So, whether you are feeling great but want to implement a weekly IV therapy treatment or need an immediate immune boost after fighting off a cold, the team at Liquid IV Therapy has you covered.

Liquid IV Therapy is a concierge IV (intravenous) therapy company that brings vitamin infusion directly to you in the comfort of your home, hotel, office, or even yacht. Based out of Miami, the on-demand IV services are provided by experienced registered nurses (RNs) who are expertly trained in IV placement and committed to providing top-notch customer service. Haute Beauty recently talked with our very own beauty expert Jeannette Rodriguez, CEO and founder of Liquid IV Therapy, to discover how her company continues to be a stand-out in the industry as well as in the state of Florida.

Haute Beauty: Has skepticism around IV therapy as a medical treatment faded?

Jeannette Rodriguez: Definitely! IV therapy is the latest wellness obsession! What was once only for the elite, wealthy, and celebrities have now turned mainstream.

Gyms, spas, hair salons, chiropractors, etc., offer IV therapy because clients request it. It's an extremely fast wellness booster that genuinely works. And after all, we live in a time where people want everything instantaneously. We want things fast and efficient, and that's exactly what Liquid IV Therapy offers.

HB: What are the reasons? Is it trust? Studies?

JR: One of the many things the pandemic has done is make people take ownership of their health. Whether making decisions over their vaccines or finding the proper treatment plan when sick, now more than ever, people are attuned to their health and healthcare needs.

Since the pandemic, Liquid IV Therapy has become inundated with our Immune and Immune Deluxe IV bookings due to COVID. Patients want to prevent getting sick and/or they want to feel better instantly. They want relief and want to treat themselves with an immediate immune boost through IV therapy.

Once an appointment is booked, our RNs visit our patients' homes and administer a vitamin IV therapy treatment for them to help further boost their immune system. Our Immune and Immune Deluxe IVs come with vitamin C, B-complex vitamins, zinc, and glutathione; plus, the Immune Deluxe adds B-12. In short, the appointment takes anywhere from 35-45 minutes. Patients report feeling immediately better after receiving their first IV treatment. It really works!

Photo Credit: Romain Maurice

HB: What is the main concern people have with Liquid IV Therapy?

JR: The main concern people have with Liquid IV Therapy, as with other IV therapy companies, is that they question the efficacy and cost. Does this work? Regarding effectiveness, all I can say is, ‘Try it. You'll see! It really works!’ Once the saline chloride solution, electrolytes, and vitamins are delivered into your bloodstream, 100% of its absorption is felt immediately. In fact, within seconds of administering the vitamins into the IV, the patient will taste them in their mouth. Literally, within a matter of seconds, they taste them.

Taking traditional oral vitamins differs because they need to be digested and broken down, just like your meals, losing some of their efficacy. IV vitamin therapy bypasses the digestive system and goes directly into your bloodstream and into your body.

I used to work in pharmaceuticals for many years and sold many different drugs. In my opinion, some were excellent, and some weren't that great. For the ones that really worked and were extremely effective, they basically sold themselves. The same holds true for Liquid IV Therapy. The service, quality of products, and our nurses' skill set and expertise, truly speak for themselves. Once someone tries our service, they rarely question the efficacy anymore because they see how truly miraculous it can be for some patients.

HB: Once a Liquid IV Therapy patient has their first treatment, they are usually hooked. Why do you think that is?

JR: In the 1990s, I was friends with a group of firefighters and we had events every weekend. Well, the morning after every event, they would go into the fire station and get IV drips and come back completely recharged feeling energetic, clear-minded, and ready to go. Well, I began calling them "weekend warriors," and that phrase stuck with me through the years because that's exactly how people describe themselves afterward, for lack of better words, like a “warrior”.

A good analogy I like to use is that it's similar to drinking water. If you are extremely thirsty and take a sip of water, you immediately feel the satisfying quench of water within seconds. Reversely, if you are drinking your 8-10 glasses of water a day, you see the benefits of being hydrated does for oneself— your skin, hair, eyes, energy levels, weight, etc. It's the same for IV therapy. If you are depleted of electrolytes and are extremely dehydrated, you feel the refreshing satisfaction of an IV therapy treatment instantaneously. If you are getting regular IV therapy treatments as part of your wellness regimen, you will see the benefits of staying hydrated does for your overall health and body.

Furthermore, when someone feels the effects of how fast and efficient the treatment is, they are hooked. Coupled with our excellent nurses and patient care, they come back and become regulars. In fact, most of our patients who try our IVs are through referrals and word of mouth, which is honestly, my favorite thing to hear. When someone has a great experience and tells someone else about it, that's the most reputable source one can find. If the bulk of our appointments is through referrals, then to me, that shows we are winning.

Photo Credit: Romain Maurice

HB: What is the most popular treatment option?

JR: We offer over 12 different IV therapy treatment options. Some of our most popular options include:

  • Hangover IV: a blend of IV fluids, electrolytes, vitamins, minerals, and nausea medicine to cure your hangover symptoms and feel yourself again.
  • Beauty IV: a blend of IV fluids, electrolytes, multivitamins, vitamin C, and biotin to help get your hair, nails, and skin radiant, strong, and healthy. Use it for a special event or implement it into your ongoing beauty regimen.
  • Immune Deluxe IV: a blend of IV fluids, electrolytes, multivitamins, vitamin C, zinc, glutathione, and B12 vitamin to help strengthen your immune system and make you feel better again.

HB: What makes Liquid IV Therapy unique?

JR: Liquid IV Therapy offers a premier concierge service that delivers IV treatments directly to our patients in the comfort of their homes, rather than having them drive to a facility. It just makes sense! If people want effective, time-management wellness treatments or wish to be treated in the comfort of their home, what better way than concierge service? We administer IVs while patients relax on their couch while watching TV, on the computer, or a Zoom call? Yes, we have done it all!

One of the ways we differ from our competitors is that we always place our patients first. Our patients' safety and comfort are at the forefront of everything we do. It is the core of our company.

In addition, all our nurses are RNs with ER experience; therefore, you can have confidence and ease in knowing that they are all highly skilled in peripheral IV placement, ensuring the most positive experience for you. The quality of our nurses is, bar none, the best in the industry.

Plus, all our nurses have a heart of gold. I truly believe that nursing is a calling requiring selfless people with heart and empathy like no other, and all our nurses treat their patients like family members. They truly care, and it's evident.

Furthermore, by Florida law, only a licensed RN can administer medicine and vitamins into an IV saline bag. We draw all our ingredients in front of our patients for full transparency, giving them the confidence and clarity of knowing what's exactly going into their body. Some of the competitors will have paramedics come with premixed IV bags, and to me, it is unsettling not having the ability to observe what exactly went into that saline bag.

Lastly, regarding the quality of our products, we carry only the highest IV quality pharmaceutical-grade vitamins within the industry—the highest in IV therapy standards.

HB: If you had to choose your favorite IV treatment, which would it be?

JR: It is so hard to choose just one because all of them are so good and refreshing, plus they're precise in what they treat; however, if I had to choose, I would pick our Energy IV. It is loaded with B12, B-complex vitamins, and amino acids. I love the color of the bag too; it's bright orange and looks energetic and satisfying. It's amazing! Maybe it's my favorite because I'm a mom running after my 5-year-old son while also trying to run a successful business. Who knows! All I know is that I can always use all the energy I can get and to provide that to my clients is all I could ever have wanted.