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Supermodel Ashley Graham already reigns as an expert on breaking standards in the fashion industry (she made history as the first size 16 model to appear on the cover of Sports Illustrated Swimsuit Issue), but the body positivity activist is now further redefining body care by collaborating with personal care brand Flamingo to create a hair removal collection.
Perfect in time for the summer, the collection includes a limited-edition Ashley Graham Shave Set and Ashley Graham Body Wax Kit. Each kit features its own array of products and accessories curated by the model to deliver a convenient, soothing experience while removing body hair. “My philosophy has always been: shave what you want, wax what you want, leave what you want—do what works for you,” Graham said in a statement on Flamingo’s website.
Ideal for all your shaving needs, Graham’s custom shaving kit includes a five-blade razor, exfoliating mitt, shaving gel, moisturizing lotion, a shower holder, and a mesh pouch. “I personally use my Flamingo razor when I decide to shave my armpits, keep my bikini line intact, or (when I'm feeling extra fancy) and want to shave my legs,” she wrote in an Instagram caption. Meanwhile, the waxing kit comes with a set of large and medium wax strips, post-wash cloths, and an instruction booklet featuring tips and advice from Graham.
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The 33-year-old model said she felt inspired to team up with the brand after receiving negative backlash for posting her ungroomed armpits on Instagram while quarantining amid the pandemic. Once again, she proudly flaunted her underarm hair in the campaign’s images for the launch. “Remember when I didn’t shave my armpits during quarantine and people threw a fit over it? Well, guess what?! I made my own razor,” Graham wrote in an Instagram caption about her collaboration. “I [love] that no matter if you shave or wax (or let your hair grow out every now and then), they have options.”
Even before the coronavirus pandemic, Graham was a proponent for letting her body hair grow out. The model skipped out on shaving while pregnant with her son. In February 2020, she shared a lighthearted message to her followers on an Instagram Story: “For all the ladies out there who did not shave their pits basically their whole pregnancy or at least until the end, I haven't shaved since my last public appearance, which was [The Tonight Show Starring Jimmy Fallon in Dec. 2019].”
The Ashley Graham Shave Set ($18) and Ashley Graham Body Wax Kit ($10) are now available at shopflamingo.com