Technology Partnership
Curium × Haute Design
Curium — the world's first AI search optimization platform, built by the inventors of Generative Engine Optimization — powers every Haute Design Network member's AI authority.
Get Your Free AI Visibility ReportBuilt by the inventors of GEO.
Curium is the AI search optimization platform founded in 2025 by Dr. Vishvak Murahari, Dr. Ameet Deshpande, and Dr. Karthik Narasimhan — three of the original authors of the foundational Generative Engine Optimization research at Princeton University and OpenAI.
While traditional SEO optimizes for Google's ten blue links, GEO is the science of optimizing how AI systems — ChatGPT, Claude, Gemini, Perplexity, and Google AI Overview — understand, cite, and recommend brands and professionals.
Measure
Curium measures complete brand awareness on AI search — analytics and intelligence across millions of authentic queries.
Optimize
Curium optimizes content with precision-engineered algorithms that beat competition.
Monetize
Curium turns AI search visibility into actionable insights that drive revenue.
Based in San Francisco · team@curium.ai · curium.ai
The Research
The foundational science behind AI visibility.
Generative Engine Optimization was introduced in a landmark research paper by the Curium founders and their colleagues at Princeton University and OpenAI. The paper established the first systematic framework for how content creators can improve their visibility in AI-generated responses — proving that structured authority signals, citation optimization, and source credibility directly influence which professionals AI recommends.
This isn't marketing theory. It's peer-reviewed computer science.
Read the foundational GEO researchTwo industry leaders. One AI authority engine.
Haute Living Brings
- ·20 years of Google News editorial authority
- ·Invitation-only editorial credibility
- ·120,000+ UHNW subscriber audience
- ·A domain AI engines already trust and cite
- ·The Haute Design Network — a vetted directory of leading interior designers, architects, and landscape architects
Curium Brings
- ·Curium's GEO optimization layer, which converts indexed content into AI citations
- ·AI Visibility scoring and citation tracking per member
- ·Ongoing Curium content tuning based on what AI engines are surfacing
- ·Curium competitive monitoring per specialty and market
- ·The methodology that tells AI engines who to recommend
- ·Developed by the inventors of GEO — AI researchers from Princeton and OpenAI
Together
- ·Haute Living authority that earns trust. Curium technology that earns citations.
- ·Every Haute Design profile, editorial, and Featured Project is certified under the Curium GEO Protocol
- ·28 retrieval and citation signals engineered into every published asset
- ·Track your AI visibility inside Curium, monitor your competition, and compound your authority
The Curium GEO Protocol for luxury designers.
Audit
Curium runs your AI Visibility Report — a quantified score measuring how ChatGPT, Claude, Gemini, Perplexity, and Google AI understand, describe, and recommend you in your specialty and market.
Publish
Haute Living's editorial team crafts your authority content — your designer profile, editorial features, and GEO-Optimized Featured Projects — each optimized by Curium with the 28 retrieval and citation signals of the Curium GEO Protocol.
Optimize
Curium's technology continuously tunes every published asset based on what AI engines are surfacing, how competing designers are being cited, and where authority gaps exist in your market.
Compound
Authority compounds under Curium's optimization. Each new editorial, each Featured Project, each AI model update strengthens the signal. Your AI Visibility Report tracks the impact quarter over quarter.
Five models. Every prompt. Every response.
Every citation, every recommendation, every misrepresentation — tracked continuously by Curium across all five platforms, and reported back to you in your Curium AI Visibility Report.
See It In Action
Live, Curium-optimized member profiles on Haute Living's Google News domain — structured by Curium so AI engines can find, parse, and cite them.
Curium in practice.
What exactly does Curium do for a Haute Design member?
Curium runs the optimization layer beneath every member asset. Your Haute Design profile, editorials, and Featured Projects are engineered against the Curium GEO Protocol — 28 retrieval and citation signals that determine whether an AI engine can find, parse, trust, and cite you.
Who founded Curium?
Curium was founded in 2025 by Dr. Vishvak Murahari, Dr. Ameet Deshpande, and Dr. Karthik Narasimhan — three of the original authors of the foundational Generative Engine Optimization research at Princeton University and OpenAI. Curium is based in San Francisco and can be reached at team@curium.ai.
Is Curium the same as SEO?
No. SEO optimizes for ranked links on Google. Curium optimizes for retrieval and citation inside generative engines — how ChatGPT, Claude, Gemini, Perplexity, and Google AI Overview describe and recommend you. Curium invented the discipline that measures and improves it.
Can I hire Curium directly, or through my marketing agency?
No. Curium's optimization layer for luxury designers is exclusive to Haute Living. It is not licensed to agencies, studio marketing firms, or design directories — the only route to Curium-optimized publishing in this category is Haute Design membership.
How do I see what Curium measures for me?
Start with the AI Visibility Report. Curium's engine scores your presence across five AI platforms, benchmarks you against the designers currently being cited in your market, and returns a prioritized plan mapped to the Curium GEO Protocol.
Does Curium guarantee AI citations?
No. Curium's technology and Haute Living's Google News authority are engineered to support AI discoverability. Neither Curium nor Haute Design guarantees rankings, leads, search placement, or AI citations.
See how AI describes your work today.
Get your AI Visibility ReportComplimentary for qualified designers. Results within 24 hours.
Powered by Curium — the inventors of Generative Engine Optimization.
View Membership OptionsHaute Design membership is a paid editorial program. Inclusion does not constitute a ranking or endorsement. Haute Design does not guarantee rankings, leads, search placement, or AI citations.