Swiss luxury watch brand, Tissot is the official timekeeper of FIBA (International Basketball Federation) so it’s no surprise that they turned to NBA superstar and captain of the French national team, Tony Parker, when choosing a new global ambassador. The winning combination reflects a marriage of like-minded entities, as both share a dedication to precision and excellence.

In the Sept/Oct 2010 issue of Haute Living San Francisco, as part of our new approach to fashion, we give you an exclusive look into the world of iconic fashion designer Carolina Herrera. There’s also a brand new trends section and a look inside the Italian fashion powerhouse Max Mara.

On Wednesday, Sept. 23, Maestro Dobel Tequila sponsored a special screening of the film, “Howl.” The film, which stars James Franco as the late poet Allen Ginsberg, who faced an obscenity trial for the publication of his poem, “Howl.” The film debuted at Sundace earlier this year and is part animation, part historical reenactment and part courtroom drama.

It’s been more than a year since we put out the last Haute 100 edition of Haute Living Los Angeles, which highlighted the 100 most influential individuals in the world’s most entertaining city. We are now pleased to announce that the Haute 100 Los Angeles list for 2010 has been released in our Sept/Oct issue of Haute Living Los Angeles. On this year’s list, you’ll see some familiar names and faces, plus several new power players that have recently taken the city by storm.

David Barton has been quietly giving back to cancer research for a while. But this month, he used his namesake fitness center, DavidBartonGym, to help further the cause. In memory of his sister, Diane Barton, who passed away five years ago from ovarian cancer, Barton launched a national training initiative by offering reduced enrollment fees with a goal to raise $100,000 for the month of September.

On Saturday, Aug. 7, some of Miami’s top real estate professionals joined Fortune International at the Icon Brickell for a Beatles-inspired cocktail party.

The evening was hosted by the Icon’s Sales Director, David Staples, who held the event to celebrate Fortune’s sales successes at Icon Brickell. Since June 1, they’ve sold more than 130 condos. Ten of those residences closed on the day of the celebration, which made for an even 50% of Icon Brickell residences sold in total.

On Thursday, Sept. 16, SF20, the San Francisco 20th Century Modernism Show & Sale, held a special Preview Gala for San Francisco’s elite at the Festival Pavilion at Fort Mason.

Log on to burberry.com at 11 a.m. EST, TODAY, to view the Burberry Prorsum Spring/Summer 2011 Show – live from London!

In addition to getting a sneak peak at the upcoming collection, you can order coats and bags from the show now until Sept. 28! Items will be shipped within seven weeks of order.

On Thursday, Sept. 16, Rado Watches and Vanity Fair held the Unlimited Spirit Awards, which honored those who have challenged “definitions and boundaries through their art, work and philanthropic initiatives.” The award ceremony took place at The McKinley House in Venice Beach, Calif., and honored three specific individuals: actress and activist Maria Bello, architect and environmentalist David Hertz and writer/producer Paul Haggis.