On 18 October, Baume & Mercier officially launched its new boutique in Dubai Mall. The inauguration ceremony was hosted by CEO Alain Zimmermann and Ahmed Seddiqi & Sons management, and was followed by a lavish celebration event held at Armani Hotel.

This month saw the launch of popular Sugar Daddy’s Bakery and Café’s new brand Hey Sugar. The trendy Dubai and Abu Dhabi-based bakery became known for its decedent cupcakes and sweet treats called ‘Hey Sugar.’ The new brand aims to deliver an innovative range of delicious desserts as well as a higher standard of service and quality.

Jumeirah Group, the Dubai-based luxury hospitality company as well as a member of Dubai Holding, has appointed Chef Gabi (Gabriele) Kurz as the company’s first ‘Resort Wellbeing’ chef responsible for all healthy dining alternatives for guests at Madinat Jumeirah.

Carrera y Carrera unveils Mediterráneo, a fresh, youthful and innovative collection reflecting on the fables of goddesses and nymphs who dwell magically within nature. These inticate jewellery pieces comprise of iridescent seashells, original Nautilus, and suggestive starfish many in the exquisite manner of Carrera y Carrera. Olivia Palermo has become the face of the Mediterráneo collection marking this fabulous experience with her gracious presence.

The Jumeirah Group has announced the opening of Alfie’s Restaurant and Lounge in Dubai’s Emirates Towers in January 2012. The new restaurant will be located alongside the new Dunhill store in the Boulvard, Emirates Towers renowned shopping avenue.

On 6 October at the Asateer Tent in Dubai’s Atlantis Hotel, Saks Fifth Avenue moved into a celebratory mode transporting over 700 trendsetting guests to the forefront of Fall and Winter’s fashion season with its Saks Fall/Winter 2011 Fashion Show which also marked its Seventh Anniversary in the region.

BiCE Mare, the Italian fine dining seafood restaurant located in the prestigious Souk Al Bahar in Downtown Dubai, recently launched its new Business Lunch Menu, featuring some of its latest culinary creations from Executive Chef Francesco Guarracino and his Italian kitchen team.

Dubai paid tribute this week to 10 years of Paul Smith in the Middle East. The quirky British designer made his first trip to the Dubai to celebrate his first store opening in BurJuman ten years ago.

The Six Senses Spa at Hotel Missoni Kuwait will offer ‘Sprunch’ a combination of the popular Brunch concept known to happen each Friday across the Middle East. Couple your brunch with spa treatments from the luxurious Six Senses Spa.