Project Lena

When the two met in Southern California in 2001, they instantly hit it off and began to share their experiences and visions.  Together, Lena and Anastassia were actively involved in the fashion and art scenes while building strong relationships of stylists, designers, artists and editors across Santa Barbara, Los Angeles, San Francisco and New York.   Professionally, the two have combined experience in public relations for luxury jewelry line, music and entertainment management, production of fashion shows and national advertising commercials.  They have collaborated on projects as stylists, buyers and editors. They also shared the love of shopping.  Frustrated with sample sale experience of cold warehouses, random selection of merchandise, and uninviting environment, Lena and Anastassia set out to develop a project that provides high-end boutique experience at sample sale events.   Duo’s involvement with the art world led to engage emerging local artists.   As strong believers in giving back, the team decided to involve charitable organizations, and create their events as series of charitable fashion shopping and art social events.  In the summer of 2010 stars aligned and Project Lena was born. With the launch of PROJECT LENA, sample sales are now thought of as luxurious boutique events with elements of art and giving back. The birth of the PROJECT LENA Blog was the inevitable next step.    Both Lena and Anastassia have so much to share about the world of art, expression, fashion, beauty. They blog about what is current, what is new, what is here to stay, they spot trends ahead of their time. They share interviews of their exciting network of industry insiders, museum curators, designers and stylists.

Posts by Project Lena

Our Simple, Sexy Guide to Valentine’s Day…The Gifts She’ll Love

Gentlemen–overwhelmed by Valentine’s Day? Don’t exactly know what to get that amazing woman in your life, Project Lena is here to help with our “Ultimate Gift Guide For HER.” Our list includes some splurges and some steals for your girl, whether she’s a Classic Babe, a Bohemian Goddess, a Romantic Honey or a High-End Princess. Read on to see which one is yours…

L.A.’s 10 Sexiest Restaurants for Your Hot Valentine’s Date

L.A.’s 10 Sexiest Restaurants for Your Hot Valentine’s Date

Interview with Jewelry Designer Oleg Sharov: The Solitary Man Within

One of the more enjoyable Project Lena perks is that we get to interview fantastic and talented designers. This month we are welcoming a special guest to our San Francisco studio–the creator and designer behind the Solitary Man jewelry. We are very excited to get a glimpse into his world, where creativity and inspiration meets execution in fine jewelry metals and craftsmanship.

Haute Event: Art Los Angeles Contemporary

Art Los Angeles Contemporary, now in its second year, is Los Angeles’ international contemporary art fair which will be held this weekend, Jan. 27–30. The art fair is located at the Barker Hangar in Santa Monica. The fair presents 70 top international blue chip and emerging galleries from around the world, with a strong focus on Los Angeles galleries. The galleries showcase some of the most dynamic recent works.

Haute Event: The World Premiere of Russian Ballet “Reflections”

Reflections is the world premiere of a co-production of the Bolshoi Theatre of Russia and the Segerstrom Center for the Arts in association with
Ardani Artists Management. The show stars some of the most important dancers of Bolshoi Theater: Ekaterina Krysanova, Natalia Osipova, Ekaterina Shipulina, Polina Seminova (Berlin Staatsballet), Maria Kochetkova (San Francisco Ballet) with Ivan Vasiliev, Alexander Volchkov, Vyacheslav Lopatin, and Denis Savin (Bolshoi Ballet), accompanied by the Orchestra of the Bolshoi Theatre.

Expensive Obsession: Shamballa Jewels

Shamballa Jewels started in 1994 when Mads Kornerup opened a single store on Rue de Sevigne in Paris with a collection of ancient Indian and modern Scandinavian-inspired designs. In the recent years Shamballa Jewels has become known for its macramé braided bracelets that feature 18k gold balls with precious stones. Supermodel Helena Christensen was the first public figure to wear a full pavé bracelet out when she donned it at the Oscars; Tthis was the match that indeed ignited the brand’s success.

The VIP Art Fair is Just A Click Away

Founded by long-time successful art dealers, James and Jane Cohan, the VIP Art Fair is the first art fair ever to take place exclusively online. The assembly is made of 139 of the world’s leading contemporary art galleries from 30 countries in an unprecedented live event.

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