Crosstown showdown. Subway series. Call it what you will, but no matter the name tomorrow New York goes to war with itself. The Jets vs. Giants game, or should I say showdown, is on and the question is not if we are watching, but rather where.

Experience New York å la Gwyneth Paltrow. Let me explain: the actress recently launched Goop City—an iPhone and iPad app ($3.99 in the iTunes store) as a spinoff to her ultra popular life advice newsletter and website, Goop. In Goop, Paltrow gives advice on how to eat, live, and shop like she does.

The Russian billionaire has set an even higher goal by announcing he will challenge Vladimir Putin in next year’s presidential election in Russia

In New York, we demand that every aspect of our lives be trés chic. The city’s sports teams are no longer exempt from this rule; designer DKNY recently joined forces with the New York Rangers to design new practice jerseys for this season.

Zagat reports that chef Raffaele Ronca left Cornelia Street’s Palma to open shop in the 900 Degrees space at 29 Seventh Avenue in the West Village.

New York is a city that delivers. Literally. As winter officially swoops in, New Yorkers know how to avoid the cold and still meet all their needs—now here’s one for the ultra-luxe set. JBD Clothiers is a custom clothing company that uses the finest fabrics—including Ermenegildo Zegna— to make completely unique high-end suits, sport coats, slacks, and formal and casual shirts for men. The clincher? They come to you.

Anderson Cooper is neck-deep in renovations of a 1906 firehouse in Greenwich Village. CNN’s silver fox seems to be preserving the façade of the Fire Patrol House No. 2, with the addition of a security system and a limestone bust of Mercury above the garage door.

Andre Balazs plans to open a London Hotel and the likely location is in the place of an old fire station in Marylebone at Chiltern Street. The proposed site is not very large, so it is unlikely to be a Standard Hotel, but rather another sort of Mercer Hotel.

Legendary fashion designer, Valentino Garavani held a launch party to unveil his game changing Virtual Museum last night in Manhattan’s IAC Headquarters. The party drew plenty of famous fashionistas including Sarah Jessica Parker, Rachel Zoe, Claire Danes, and Olivia Palermo.