The Dubai World Cup is the world’s richest horse race, and is all set to begin. Sheik Mohammed bin Rashid Al Maktoum has confirmed March 27 as the official grand opening of the new $2 billion Meydan Grandstand and Race Track, where the World Cup will take place.

Audemars Piguet chose to go the entertainment route when choosing their newest ambassador. Quincy Jones has been selected as the Swiss watchmaker’s new face, and a limited edition timepiece has been launched in the entertainment legend’s honor.

The Belgian-based Emocean Yacht Design unveiled a 200-meter gigayacht, which makes Abramovich’s supposed “biggest yacht in the world–Eclipse” 30 meters smaller.

IWC has launched an iPhone application, available for free to download on iTunes. With this app, you can browse through IWC’s entire collection.

The richest man in Russia, Mikhail Prokhorov is hoping to become the newest owner of the New Jersey Nets NBA franchise, but he is also planning to release a new car through Onexim Group.

As is expected, Fred Segal Fun was a premiere shop stop in the awesomeness that is the 2010 Sundance Film Festival. Mega celebrities such as Jessica Alba, America Ferrera, Marisa Tomei, Wilmer Valderrama, Joan Rivers, Adrien Grenier, Kristen Bell, and many others were in attendance.

Who would’ve thought Nicolas Cage’s home would’ve sold so fast? Actually, it’s not surprising. A real estate broker confirmed that the Las Vegas mansion once owned by the Oscar-winning actor sold for nearly $5 million in its first day on the market.

Jeffrey Cerciello, the Laundryman’s (Thomas Keller) right hand man and co-author of Bouchon’s cookbook, is reportedly flying solo.

It appears fraud is genetic, and boy do those genes show in this au pair. Ponzi King Bernard Madoff’s brother is under criminal investigation for the multi-billion dollar fraud as well.