Guerrilla Culinary Brigade, a hospitality company known for bringing exclusive “Pop Up” restaurants to Manhattan, resulting in one-of-a-kind, memorable culinary and social moments has more surprises in store for New Yorkers in the know. Founded by Alan Philips and Jason Apfelbaum, some of their projects include The Feast, The Hunger, and The Thirst. In addition, they recently launched their first permanent restaurant project CO-OP Food & Drink at the Hotel on Rivington, but couldn’t resist returning to their Pop Up Restaurant roots for the next chapter.

This weekend, Philanthropists and beauty entrepreneurs, Julie Macklowe and Nisa Amoils hosted summer cocktails at Amoils’ Dune Road home in honor of Yigal Azrouël and the opening of his Bridgehampton pop-up store. The popular Meatpacking District boutique which is a favorite amongst the New York Elite, has finally brought it’s edgy charm to the stylish set out East. While he has been busy planning for his three upcoming shows for Fashion Week New York, Azrouël enjoyed cocktails with close friends and fans.

A few guests in attendance were: Yigal Azrouël, Julie Macklowe, Nisa Amoils, Chris Mack, Annelise Peterson, Valery Joseph, Lisa Salzer, Ashley Wick, Lara Meiland & Claude Shaw, Lisa Meiland, Donata Minelli, Alina Cho, Gigi Stone, Wendy & Steve Langman.

The 15th Anniversary Season of Bridgehampton Polo Club continues this Saturday when CIRCA faces Equuleus in Saturday’s Monty Waterbury Cup match which will mark the half way point through this unprecedented 15th Anniversary Season.

Confirmed celebrity guests in the Blue Star Jets VIP tent include Star Jones, actress Vanessa Bell Calloway and other notable Hamptonites along with Beth Stern who will do the official bowl in.

This week Forevermark, the new diamond brand from the De Beers group of companies, celebrated its upcoming Fall 2011 launch in New York City. A three-day series of influencer events created an experiential journey to introduce and showcase the Forevermark promise of beauty, rarity and responsible sourcing.

One highlight of the week included Forevermark Diamond Masterclass sessions, designed to educate exclusive audiences on the craftsmanship and art of selection integral to the Forevermark diamond journey. The highly exclusive and intimate Forevermark Diamond Masterclass presented an enriching exploration of the expertise, passion and commitment to excellence that lies within the Forevermark promise

The week’s events also included “A Diamond Connoisseur Retreat” co-hosted by GiltCity. GiltCity’s influential consumers were invited to preview and shop a special selection of Forevermark diamond designs, including one-of-a-kind Red Carpet designer collaborations.

Mary-Kate and Ashley Olsen have been style icons for years, so it was only natural when fans went wild for for their contemporary line, Elizabeth and James that they would step it up for a more high-end set by expanding their empire and creating The Row, a luxury line apparel and accessories brand .

Naturally, their jet-set fans need accessories to go with their outfits, so this fall the dinamic duo will be launching their handbag collection under The Row label.

The Olsen’s collection of luxe handbags focuses on keeping the shapes classic and minimalist – the anti-“It Bag”. Materials include calfskin, lambskin, alligator, ostrich and lizard with Fall colors ranging from neutrals (caramels, tans, greys, blacks) to blue and blush.

This weekend, Russell Simmons hosted the annual Art For Life benefit at his East Hampton estate. Launched in 2000, ART FOR LIFE East Hampton is Rush Philanthropic’s primary fundraising outreach to friends and supporters. Funds raised through ART FOR LIFE provide support for many projects throughout the year dedicated to reaching out to New York City youth through the arts. The 2011 ART FOR LIFE East Hampton takes on an enchanting theme this year, The Zen of Giving.

On Saturday July 23rd, the AIDS Community Research Initiative of America (ACRIA) hosted their annual Cocktails at Sunset Fundraiser in Bridgehampton, NY. The Benefit was hosted by renowned photographer Steven Klein at his West Kill Farm in Bridgehampton, NY.

Guests including Yigal Azrouel, Fabian Baron, Sky Ferreira, Nacho Figueras, Calvin Klein, Kelly Klein, Trey Laird, David Maupin, Kathryn Neal, Stewart Shining, Jill Stuart, Olivier Theyskens, Annabel Tollman, Stefano Tonchi, Eric Villency, and Rachel Zoe sipped Veuve Clicquot champagne, enjoyed cocktails by Belvedere Vodka, and tunes by The Misshapes.

The 15th Anniversary Season of Bridgehampton Polo Club continues by welcoming NBA Star Kris Humphries (Kim Kardashian’s fiance) as its honored guest at the CIRCA Championship Field. Humphries will be on hand to support Sector “No Limits,” an active lifestyle watch brand with Italian design influences. Inspired by fashion savvy consumers who maintain an active lifestyle, Sector “No Limits” is excited to have the support of Humphries, an emerging athlete with a keen sense of style.

Proenza Schouler was founded in 2002 by Jack McCollough and Lazaro Hernandez while attending Parsons. Four years ago, they received an investment from Perima, a private-equity firm (also principal owner of Valentino), giving Perima 45 percent ownership in the fashion label. Hernandez, and McCollough own the rest along with Proenza’s chief executive officer, Shirley Cook.