Haute 100 San Francisco Update: Steve Jobs

Our Haute 100 list details the accomplishments of the most influential people in each of our markets—Miami, New York, Los Angeles, and San Francisco. These people continue to make moves, so rather than waiting for the next Haute 100 issue to come out, we thought we’d provide you with regular updates on those Haute 100 members who are making headlines. Today, the press, analysts, and the salivating public are guessing what Steve Jobs will unveil for the new generation of Apple at a special event at the Yerba Buena Center for the Arts on Sept. 1.

Steve Jobs

Category: Billionaires

Company: Apple

Industry: Technology

What Made Him Haute: You don’t need us to tell you the background about why he’s haute. What he’s been up to in 2010 to keep his haute factor relevant is the ongoing teasers, official announcements, and updates regarding Apple’s new iPad. Only time will tell if Apple can once again deliver on its hype.

What Makes Him Haute Now: Can you keep a secret? Steve Jobs certainly can, although Apple’s guitar-imprinted invitations, which went out to the media and analysts inviting them to a special event in San Francisco on Sept. 1, sent a clue as to what Jobs has in store for Apple devotees. With bloggers and analysts playing into the hype, rumors are swirling about what the big announcement will be. According to Forbes, Apple shares have been up an average of 12 percent every September for the past five years, excluding 2008, due to the release of new iPod models. Following the release of the iPhone 4, a new version of the iPod Touch equipped with a forward-facing camera and FaceTime video chat is much anticipated. A cloud-based iTunes service is also expected, as are the introduction of the new $99 Apple TV, bearing the name iTV, and 99-cent TV episode rentals.