Carolina Herrera’s Good Girl Lab Celebrates a Decade of Iconic Fragrance in New York City

The immersive SoHo experience invites guests into the multifaceted world of Good Girl with fragrance discovery, beauty, interactive experiences, exclusive treats, and more.

A decade after introducing the world to its unmistakable stiletto-shaped bottle, Carolina Herrera’s Good Girl is celebrating 10 years of fragrance, femininity, and unapologetic self-expression with the arrival of the Good Girl Lab in New York City.

Following its debut in Madrid earlier this year, the immersive experience has landed in SoHo for a limited three-day engagement at 489 Broome Street, inviting New Yorkers and visitors alike to step inside the bold, playful universe that has made Good Girl one of Carolina Herrera’s most recognizable fragrances.

Open to the public from September 11 through 13, the Good Girl Lab transforms the fragrance house’s signature codes into an interactive playground where discovery and indulgence take center stage. Rather than simply experiencing the fragrance through a bottle, guests are invited to explore its evolution through a series of immersive spaces celebrating the contrasts at the heart of the Good Girl identity.

At the center of the experience is an olfactive fragrance archive, where visitors can trace the evolution of the Good Girl collection while discovering the distinctive scents and ingredients that have shaped the franchise over the past decade. Interactive games and challenges add an element of playful competition, giving guests the opportunity to test their Good Girl knowledge and take home special prizes.

Beauty lovers can make their own statement at the Herrera Beauty Lip Lab, where personalized lip looks and product discovery bring Carolina Herrera’s makeup universe to life. The experience offers another expression of the house’s philosophy: beauty should be both sophisticated and wonderfully personal.

The celebration continues at the Good Girl Café, where Carolina Herrera has partnered with MYKA to create two exclusive Good Girl-inspired frozen yogurt flavors. The unexpected collaboration adds a deliciously playful dimension to the experience, offering guests a custom treat inspired by the fragrance’s spirit.

Naturally, no celebration of Good Girl’s 10th anniversary would be complete without its newest chapter: Good Girl Jasmine Absolute.

Launched in 2026 to commemorate the fragrance’s milestone anniversary, Jasmine Absolute offers a richer, more sensual interpretation of the iconic Good Girl signature. The composition places Carolina Herrera’s emblematic jasmine flower in the spotlight, pairing radiant jasmine with caramelized toffee and roasted tonka bean for an indulgent, ambery gourmand finish.

Within the Good Girl Lab, Jasmine Absolute joins the broader fragrance portfolio, allowing guests to experience the evolution of the collection while discovering the ingredients and olfactive contrasts that have defined Good Girl for the past decade.

For Carolina Herrera, the anniversary is more than a celebration of a fragrance—it is a celebration of the woman Good Girl has represented from the beginning: confident, complex, glamorous, and entirely comfortable embracing her contradictions.

For one weekend only, New York gets to experience that spirit firsthand.

Carolina Herrera Good Girl Lab

489 Broome Street, New York, NY