The Future of Digital Influence: #NextGen Creators Returns to Miami This October

Miami’s vibrant creator scene is set to take center stage as #NextGen Creators returns for its second edition on Friday, October 24, 2025, at the iconic Mondrian South Beach. Hosted by dynamic sibling duo and lifestyle personalities Vale and Sebastian Genta, this thought-leadership event promises to unite the brightest minds in the creator economy for a day of inspiration, collaboration, and innovation.

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Founded by Vale and Sebastian Genta, #NextGen Creators is a South Florida-based thought-leadership series dedicated to empowering the next wave of digital talent. More than just a conference, it’s a vibrant networking experience designed to inspire and connect ambitious influencers, entrepreneurs, and brands. By bridging established creators with emerging voices, #NextGen Creators is shaping the future of the creator economy, one connection at a time.

Following a triumphant debut in March, #NextGen Creators is back to explore the intersection of influence, commerce, and culture. The event will bring together creators, brand founders, and industry leaders to discuss the evolving landscape of digital entrepreneurship and social commerce, with a special focus on Miami’s thriving Latino creator community—a driving force in today’s digital influence sphere.

Attendees of #NextGen Creators will have the opportunity to hear from an impressive lineup of speakers, including lifestyle creators and event hosts Vale and Sebastian Genta, who bring their dynamic influence to the stage. Joining them are Olivia Ferney, Helen Owen, and Zack Kalter, the innovative co-founders of the PHLOW app, alongside Emily Rhodes, Director of Beauty & Personal Care at TikTok Shop, who is shaping the future of social commerce. The roster also features Erin Sale, Chief Marketing Officer of Saltair, and Wayne and Blake Geffen, Co-Founders and CEO of Vivrelle, offering insights into brand leadership. Additionally, Victoria Gomez, Associate Director of Influencer Marketing at Steve Madden, and Nancy Richmond, Marketing Professor at FIU Graduate School of Business, will share their expertise, rounding out a diverse group of thought leaders driving the conversation on digital entrepreneurship and influence.

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This diverse lineup will dive into topics like community building, the rise of social commerce, and the future of digital entrepreneurship, offering actionable insights for creators and brands alike.

At its core, #NextGen Creators is about fostering a space for curious creatives, entrepreneurs, and trailblazers to connect and grow. With Miami’s Latino community representing one of the fastest-growing segments of the creator economy, the event shines a spotlight on Hispanic creators and their cultural impact. “Miami has become a hub for creators, and #NextGen Creators is all about giving a platform to the voices shaping that culture,” said Vale Genta. “We’re excited to bring people together in our hometown to inspire, share, and connect.”

Sebastian Genta echoed this sentiment, noting the need for a dedicated space in Miami for creators: “After moving back from Los Angeles, we noticed a real gap in our city. There wasn’t a forum or community offering the tools and networking we wished we had when starting our careers. We wanted to create a space in Miami where creators, brands, and entrepreneurs, especially from the Hispanic community that’s so central to this city, can come together and grow.”

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The event kicks off with a Mix-and-Mingle Lunch, fostering connections between creators and brands. A highlight of the day is the inaugural #NextGen Brand Showcase, featuring top beauty brands like MAËLYS, Saltair, Truly Beauty, and Palmer’s. Attendees can shop, sample products, and create content directly with these leading names. The day concludes with a networking happy hour overlooking the stunning Biscayne Bay, offering a perfect backdrop for forging new partnerships.

The event features three dynamic panel discussions covering the latest trends in the creator economy, ensuring attendees leave with fresh perspectives and actionable strategies.