Ronnie Fieg Makes His Foray Into Hospitality With Kith Ivy—Taking Wellness Clubs to a Whole New Level

Kith, the iconic lifestyle brand, has unveiled Kith Ivy, a bold venture that seamlessly blends luxury, sport, and hospitality into an unparalleled members club experience. Spearheaded by Kith Founder and Creative Director Ronnie Fieg, Kith Ivy manifests in two distinct yet interconnected forms: a state-of-the-art wellness and padel club in New York City’s West Village and a dedicated luxury lifestyle apparel and accessory brand. Fieg partnered with Manhattan Equities, a development firm owned by the Cayre family, to create the exclusive Kith Ivy club in the West Village.

Photo Credit: Courtesy of Kith

This ambitious project, launching later this fall, marks Kith’s most holistic foray into hospitality, redefining the intersection of community, wellness, and sport.

“Kith Ivy signifies two very important moments for the brand,” says Fieg. “Firstly, the Kith Ivy club in New York is our most holistic entry into hospitality, expanding outside of dining into true lifestyle services, sport, and wellness. In parallel and equally importantly, Kith Ivy is a new brand for us focused on the aesthetic coalescing around the sport of padel. I saw it as an intriguing opportunity to help define what a relatively newly adopted sport could look like.”

Located at 120 Leroy Street, where SoHo meets the West Village, the Kith Ivy club is designed to cater to a discerning clientele. The space exudes sophistication and comfort, with interiors that feel like an extension of a member’s home. Vintage-sourced Persian rugs, rich rosewood accents, plush seating, and a color palette of deep greens and burgundies create a warm, inviting atmosphere. A central fireplace, surrounded by curated bookshelves, serves as the heart of the club, fostering a sense of upscale community.

Kith Ivy offers an array of meticulously crafted amenities. The club features a pro shop stocked with exclusive merchandise, dining areas, a tonic bar, a wellness center, and rooftop padel courts. Each space reflects Kith’s signature attention to detail, blending functionality with aesthetic excellence.

Photo Credit: Courtesy of Kith

Kith has partnered with Cafe Mogador, a New York City institution, to elevate the dining experience. The upscale menu reimagines Moroccan-inspired Mediterranean cuisine, blending classic dishes with fresh perspectives. Members can enjoy meals in a setting that combines vintage charm with modern luxury, enhanced by the club’s inviting design.

Marking its first East Coast appearance, Kith Ivy hosts an Erewhon tonic bar, bringing the Los Angeles wellness staple to New York. With a sleek, minimalist design, the bar offers a selection of smoothies and juices. Non-members within a select Manhattan radius can order limited quantities via Postmates and Uber Eats, making this a rare opportunity to experience Erewhon’s offerings outside the club.

Photo Credit: Courtesy of Kith

On the heels of their collaboration, Kith and Giorgio Armani have created a luxury spa inspired by the world’s finest hotels. Featuring travertine walls and flooring, the spa offers a serene escape with services including Thai, Swedish, and sports massages, facial treatments, IV drips, hydrotherapy, and more. Additional facilities such as a jacuzzi, hammam, sauna, steam rooms, and cold plunge enhance the experience. Adjacent to the spa, a 1,500-square-foot fitness center combines high-quality cardio, machine, and free-weight equipment with natural materials, fostering an environment that inspires movement and focus.

Kith Ivy’s rooftop features three fully enclosed padel courts, co-branded with longtime partner Wilson Sporting Goods. Designed with 35-foot-high ceilings and custom-engineered steel and canvas, the courts offer year-round play with temperature regulation and bespoke lighting. The Kith Ivy for Wilson logos adorn the courts, which are surrounded by an outdoor dining area where members can enjoy Cafe Mogador’s cuisine and select Erewhon items while watching matches.

Photo Credit: Courtesy of Kith

In tandem with the club’s opening, Kith Ivy introduces a performance-driven apparel and equipment line, available exclusively at the club’s pro shop, Kith.com, and the Kith App starting Monday, September 8th. In collaboration with Wilson, the collection includes men’s and women’s apparel, accessories, footwear, and equipment, designed to define the aesthetic of padel. Highlights include three Kith Ivy for Wilson padel rackets—LT 2.5, Elite, and Pro—blending Kith’s signature style with Wilson’s cutting-edge technology.

Kith Ivy is set to open its doors later this fall, inviting members to immerse themselves in a world where sophistication meets innovation, and sport meets style.