Cincoro Tequila & AC Milan Unveil Limited-Edition Bottle to Celebrate Club’s 125th Anniversary

Photo Credit: Courtesy of Cincoro Tequila

In a landmark collaboration blending luxury spirits and sporting heritage, Cincoro Tequila and AC Milan have unveiled an ultra-exclusive limited-edition bottle to commemorate the football club’s 125th anniversary. This partnership, announced on March 17, 2025, represents a fusion of craftsmanship, legacy, and passion, with only 125 bottles produced—a symbolic nod to AC Milan’s storied 125-year journey.

Priced at €295 (700ml), the collectible release merges the award-winning excellence of Cincoro Añejo Tequila with the iconic red-and-black identity of AC Milan, creating a product destined to captivate both football enthusiasts and premium spirits aficionados. The limited-edition bottle, designed in AC Milan’s signature colors, features a bold black-and-red aesthetic that mirrors the club’s legendary jersey.

Embellished with embossed gold logos of both Cincoro Tequila and AC Milan, the bottle embodies the prestige of this cross-industry alliance. Each unit is individually numbered, enhancing its exclusivity as a collector’s item. The collaboration, which began in summer 2024, underscores a shared commitment to excellence—a value deeply rooted in AC Milan’s football legacy and Cincoro Tequila’s rapid ascent in the luxury spirits market.

Emilia Fazzalari, Co-founder and Executive Chairperson of Cincoro Tequila, emphasized the synergy between the brands: “This partnership celebrates greatness in its purest form. AC Milan’s 125-year legacy is a testament to relentless ambition and artistry, much like the craftsmanship behind our tequila. By blending their iconic colors with our award-winning Añejo, we’ve created something timeless—a tribute to history, passion, and the pursuit of perfection.”

Photo Credit: Courtesy of Cincoro Tequila

Available exclusively at the AC Milan Flagship Store on via Dante in Milan and for pre-order through the club’s online store (limited to Italy), the release has already generated significant buzz among collectors. The bottle contains Cincoro’s Añejo Tequila, aged over 20 months in American oak barrels—a process that imparts notes of caramel, vanilla, and toasted oak, culminating in a smooth, complex finish. This meticulous aging process aligns with AC Milan’s own philosophy of patience and precision, qualities that have cemented the club as one of football’s most decorated institutions.

Maikel Oettle, Chief Commercial Officer of AC Milan, highlighted the collaboration’s cultural significance: “Our 125th anniversary isn’t just a milestone—it’s a celebration of the values that define us: innovation, tradition, and global community. Partnering with Cincoro Tequila, a brand synonymous with excellence, allows us to bridge the worlds of sport and luxury, offering fans a tangible piece of our heritage.”

To mark the launch, Cincoro Tequila and AC Milan hosted an exclusive event at San Siro Stadium during the AC Milan vs. Como match, inviting VIPs, media, and influencers to experience the tequila firsthand. Guests enjoyed curated tastings of Cincoro’s portfolio, including its Blanco, Reposado, and Añejo expressions, while witnessing AC Milan’s dominance on the pitch—a pairing that underscored the shared ethos of performance and sophistication.

The bottle is also showcased at La Bottega del Diavolo, AC Milan’s newly opened boutique within its flagship store. This immersive retail space, dedicated to rare memorabilia and high-end collaborations, provides fans with an opportunity to view the limited-edition release in person. The boutique’s design, inspired by the club’s rich history, complements the bottle’s aesthetic, creating a cohesive narrative of tradition and modernity.

Founded in 2019 by NBA legends Jeanie Buss (Los Angeles Lakers), Wes Edens (Milwaukee Bucks), Emilia Fazzalari, Wyc Grousbeck (Boston Celtics), and basketball icon Michael Jordan, Cincoro Tequila has redefined luxury spirits with its uncompromising quality.

In just five years, the brand has earned over 29 international awards, including accolades from the San Francisco World Spirits Competition and Ultimate Spirits Challenge. This partnership with AC Milan further solidifies Cincoro’s position as a leader in innovative collaborations, leveraging cultural touchpoints to reach discerning global audiences.

Photo Credit: Courtesy of Cincoro Tequila

For AC Milan, this release is part of a broader strategy to expand its brand beyond football, tapping into lifestyle and luxury markets. The club’s 125th-anniversary celebrations have included collaborations with high-fashion labels, limited-edition apparel, and immersive fan experiences—initiatives designed to honor its past while engaging new generations. The Cincoro Tequila partnership stands out as a bold statement, merging the intensity of sport with the refinement of premium spirits.

Collectors and enthusiasts are urged to act swiftly, as the 125-bottle run is expected to sell out rapidly. The release not only commemorates AC Milan’s history but also serves as a testament to the power of strategic alliances in elevating brand narratives. For those seeking to own this piece of history, visits to www.cincoro.com/ac-milan-special-edition or www.store.acmilan.com are essential—though availability remains restricted to Italy, adding to the product’s allure.

In an era where exclusivity and storytelling drive consumer desire, the Cincoro Tequila x AC Milan collaboration sets a new standard. It is a celebration of legacy, a nod to craftsmanship, and a reminder that greatness—whether on the field or in a glass—is always worth savoring.