Aerin Opens A Fresh New Boutique On The West Coast

Photo Credit: Courtesy of Aerin

Aerin Lauder has unveiled her third retail store for her global luxury lifestyle brand, AERIN, at Palisades Village in California. Making its West Coast debut, the new shop joins the likes of Aerin Southampton and Palm Beach. The store offers a curated selection of the brand’s best-selling products alongside exclusive pieces from talented designers and artisans. Each piece has been thoughtfully selected to coincide with and express the California destination’s effortlessly elevated style and sensibility. 

Photo Credit: Courtesy of Aerin

“I have always been inspired by Southern California’s effortless glamor and elevated simplicity. The charm and rich heritage of the Pacific Palisades aligns perfectly with the brand’s sensibility. Inspired by the beauty of its surrounding landscape, the store features soothing color palettes, natural textures, and vibrant accents that capture the unique spirit of this sunny destination,” shares Lauder. 

Photo Credit: Courtesy of Aerin

Aerin tapped renowned interior designer Stephen Sills to assist them in creating a dreamlike space. To reflect its stunning environment, the new Palisades Village shop draws inspiration from the Mediterranean style of the 60s and 70s with its interior design, reflecting the brand’s appreciation for the region’s beauty and sophistication. Guests are invited into a charming space pouring with natural light and understated glamor, furniture, and decor sourced by Lauder herself from around the world, like unique finds from the Stork Club in Portugal, Arnold Madsen’s Sheepskin Clam Chairs, and vintage, artisanal ceramics from Guido Gambone. Iconic photographs by Lachlan Bailey decorate the space givi, giving it a refined yet inviting atmosphere. These elements combine to provide a contemporary setting to showcase Aerin’s classic collection.

Photo Credit: Courtesy of Aerin

The new store features an all-encompassing assortment of beauty, home decor, entertaining, fashion, accessories, and travel essentials. For the first time for the brand, this location will also offer a curation of vintage home decor and jewelry from Aerin’s Heirloom Collection, as well as in-store exclusives from their home collection, like artisanal Murano glassware in a variety of colorways. As for fashion offerings, the new location will showcase a unique selection of feminine, coastal styles from designers like Maria de La Orden, Alix of Bohemia, Julia Amory, Dovima Paris, and more. The store will refresh and change the assortment and brands seasonally.