Lawrence Zarian’s New Fall Collection For QVC Celebrates Classic, Timeless Styles

Photo Credit: Lawrence Zarian

Lawrence Zarian is a fashion expert with over 30 years of experience in the entertainment industry. During that time, he listened to what women had to say about what was missing for them in the fashion industry. Zarian has taken that information from all the “amazing women” he’s interacted with over the years and has designed a size-inclusive QVC collection named “Beautiful by Lawrence Zarian.”

“Fashion was always skewed younger, and in my opinion, beautiful women, 50 and older, seemed to be dismissed. Discarded. In my gut, I knew that it was time to do something about that,” Zarian says. “This collection is truly a celebration of classic, timeless styles, affordable luxury at its finest for women. Designed and inspired by women, for women.”

With the needs and desires of the women he’d worked with in mind, Zarian designed 15 pieces that are “versatile enough to wear on different occasions.” These elegant but practical designs were Zarian’s offerings to all the women who felt overlooked by the fashion industry, and they included sizing from XXS to 5X. The first collection launched in November of 2023.

Among the collection were off-the-shoulder sweaters, belted jumpsuits, and asymmetric-hem dresses. The intention behind the collection was simple: make sure every woman felt beautiful in the clothes.

Partnering with QVC to bring his collection to a wider audience was an easy decision as he feels that QVC celebrates and loves women as much as he does. Additionally, he works with women within the network that he regards as exciting, passionate, and talented.

“Everyone at the network wants you to win and succeed. I have finally come home to QVC,” Zarian further explains.

Zarian has spent the better part of his career being the “go-to” fashion expert and stylist on network television, becoming a staple of such shows as the LIVE with Regis & Kelly franchise for over twenty years. He is on The Kelly Clarkson Show and an essential part of her on-camera team. He also frequently hosts Los Angeles’ #1 morning show, KTLA.

As for his favorite piece in the collection, it’s a brushed, double-knit coat. “Affordable luxury at its finest. Truly a timeless investment piece and the perfect coat you can dress up and dress down to grab and go,” he shares. It comes in five different colors and is also machine-washable with spandex in the lining for a comfortable fit.

Zarian is aware of how important clothes are to women. They will likely remain in the closet if they don’t fit properly. Size inclusivity allows all women to rebuild their wardrobes and let go of older clothing they might have held onto for sentimental reasons.

After the pandemic, Zarian started a podcast called You Are Beautiful with Lawrence Zarian. The world appeared differently to him, and he understood that he, too, had changed. Zarian enjoys speaking to his guests, celebrities, and thought leaders from various fields and celebrating the essence of who they are.

As an author, designer, fashion expert, host, on-air talent, and now podcaster, Zarian hopes to help women of all ages and sizes feel beautiful.

Written in partnership with Tom White