Style Icon Radmila Lolly Designed Her First-Ever Miami Heat Collection — Turning Up The Heat On Courtside Fash...

In the exciting intersection of music, fashion, and basketball, Haute Living Ambassador and style icon Radmila Lolly made major waves with her first-ever Miami Heat collection. As anticipation grew for her halftime performance on December 22nd, Lolly gives us a glimpse into her immersive and multifaceted collection, which mirrors the dynamism of the game of basketball itself. With ten distinct styles in this capsule collection, Lolly’s designs prioritize not only style but also versatility, allowing fans to transform each piece into at least three separate outfits. Her unique approach to design not only reflects her passion for the Miami Heat but also her desire to offer fans a fashion experience that resonates with individuality and self-expression. In this exclusive interview, Lolly shares her vision for NBA style, her dream design to wear to a Heat game, and the essence of “courtside fashion,” which she has undoubtedly helped define.

Photo Credit: Courtesy of Radmila Lolly

HAUTE LIVING: ​​Can you tell us a bit about your first-ever Miami Heat collection? What can we expect from the collection? 
RADMILA LOLLY: It’s immersive, like the game of Basketball; it is also fun and functional. It’s a ten-style capsule collection.

HL: ​​What was important to you to design within the collection? 
RL: As a consumer, I love to purchase pieces that I can wear multiple times, so I came up with collections that each style can turn into at least three separate pieces.

Photo Credit: Courtesy of Radmila Lolly

HL: How do you define NBA style? 
RL: Everyone has their own voice and vision; it’s about expressing your true self as a fan.

HL: You also recently performed at the halftime show on December 22nd; what did you perform?
RL: “MAGIC” is the song that I wrote to honor our city! I feel very honored to have performed, and I’m so excited to see fans in my collection. This truly combines three of my loves in one: music, fashion, and basketball!

Photo Credit: Courtesy of Radmila Lolly

HL: What is your dream design to wear to a Heat game? 
RL: I have to say it’s my first jersey gown that I made out of 15 jerseys.

HL: You have completely coined the term “courtside fashion.” Why is it important to you to have “courtside fashion?” 
RL: For me, the best thing is to be bold and fun and wear whatever you want!

Photo Credit: Courtesy of Radmila Lolly