FENDI Design District Boutique Celebrates Roma Amor & GENTLE FENDI Launch

To celebrate the launch of its latest Roma Amor and GENTLE FENDI capsule collections, FENDI had an exclusive party at its Miami Design District boutique with a collection takeover. The boutique—adorned with the Roma Amor colorful aesthetic and an eye-catching rainbow display at the front—houses a selection of Ready-to-Wear and Accessories from the collection for both women and men, which was made in partnership with graffiti artist PREF.

In addition to the multicolored waves, neon accents, 3D illusion effects and varied logos on the street and athletic-inspired pieces, the collection also boasts cropped windbreakers, reversible puffer jackets, t-shirts, joggers, hoodies and feminine silhouette dresses for women. The brand’s iconic Selleria Cuoio Romano bags—the Peekaboo, the Baguette and the Mon Tresor bucket bag—also make an appearance, this time with a fluorescent color palette. The store also housed the brand’s latest GENTLE FENDI unisex sunglasses, made in collaboration with renowned Korean eyewear brand Gentle Monster. The two styles are available in three different color ways, making for six different pairs in total.  

Guests enjoyed light bites and cocktails, along with a temporary tattoo station with PREF-designed temporary tattoos with the signature FF logo, as well as background beats provided by up-and-coming superstar DJ Nasir Dean, son of former Haute Living cover star Swizz Beatz, who also took over the brand’s Instagram stories for the evening.

Check out the installation and shop the Roma Amor collection at the Miami Design District from now until June 9th. Only 35 FENDI boutiques worldwide will house the shoppable collection (in addition to the FENDI.com website), four of which are in the US (including the Miami Design District location).

All images courtesy of World Red Eye.