Bulletproof Labs Launches A “Human Upgrade” Center In Santa Monica

Photo Credit: Zeke Ruelas Photography

The term “human upgrade center” might sound like something straight out of a sci-fi novel, but the future, as it were, is here, and it’s located in Santa Monica.

Bulletproof 360, Inc., creators of Bulletproof coffee and other high-performance food and nutrition products, has officially opened its Bulletproof Labs, the first-ever facility of its kind using state-of-the-art biohacking equipment that’s meant tosupercharge your body and upgrade your brain.

Photo Credit: Zeke Ruelas Photography

Biohacking pioneer and Bulletproof founder and CEO, Dave Asprey, spent more than two decades experimenting with cutting-edge equipment and techniques to hack his own biology, improving his mental and physical performance. Asprey created a hub in his own home, dubbed Alpha Labs, for experimenting with and refining said biohacking tools. This personal collection became the inspiration for Bulletproof Labs, which features more than 15 different technologies to improve mental and physical performance and recovery.

“I started experimenting with biohacking because I wanted to unlock the full potential of my mind and my body so they would do what I wanted them to do, without the struggle that never served me,” says Asprey. “Using these tools allowed me to completely change my life – I’ve maintained a 100-pound weight loss, improved my sleep, upgraded my brain and ultimately transformed into a better version of myself, and it has saved thousands of hours of my time. Opening Bulletproof Labs means you can experience the same powerful transformation I have, without the unreasonable cost of spending $1 million to build it at home.”

Photo Credit: Zeke Ruelas Photography

Services Include:

• The Cheat Machine. The Cheat Machine uses adaptive resistance technology to push you harder than you could ever push yourself, giving you the equivalent of a week’s worth of weightlifting in under fifteen minutes.
• Virtual Float Tank.Try sensory deprivation without getting wet. This virtual float tank drops your brain into a meditative theta-wave state, providing deep relaxation and clarity.
• Neurofeedback. Hook your brain up to a computer to use EEG brain wave analysis to get the benefits of meditation in far less time and with far more control.
• Atmospheric Cell Trainer. Sit in a comfortable, futuristic pod that uses changes in air pressure – all the way up to the equivalent of the top of Mt. Everest – to create a workout for your cellular system. Experience improved energy, better sleep, enhanced detoxification, and an increased production of stem cells.
• Cold High Intensity Interval Training (HIIT). Currently in testing with NASA for space flights to Mars, Cold HIIT combines compression and cooling technology to give your body the benefits of an intense 2.5 hour workout in just 21 minutes.
• Cryotherapy. Cryotherapy increases fat burning, boosts your immune system and reduces inflammation. It’ll also make you release endorphins – your body’s feel-good hormones.

Bulletproof Labs visitors will also have the opportunity to consult with staff at the on-site independent medical clinic and receive performance enhancing targeted IV nutrient infusions.

Photo Credit: Zeke Ruelas Photography