Drew Barrymore Launches New Lifestyle Brand On Amazon
Photo Credit: WWD/Mark Seliger
Drew Barrymore’s new contemporary lifestyle line on Amazon Fashion is her “love letter to women around the world.”
Drew Barrymore launched her new lifestyle brand Dear Drew on Amazon Monday, Oct. 23 WWD reports.
The collection is meant to have an international appeal with influences from New York neighborhoods. Part the line’s first campaign is the above image with Barrymore wearing its Mulberry Street tie-front skirt, hoop earrings, top, and clutch with the words “you’re strong,” written in cursive.
Dear Drew includes apparel, lingerie and loungewear, accessories, hair tools, jewelry, luggage, and handbags. Prices range from $28 to $248.
Barrymore calls Dear Drew her “love letter to women around the world,” and Amazon is in for the ride.
“We’re delighted to be teaming up with Drew Barrymore to debut her new brand on Amazon Fashion,” said Amazon Fashion director Kate Dimmock.
This is Amazon’s latest move as home to countless private labels, but Dear Drew is their first celebrity fronted brand.
Barrymore is no stranger to the women’s lifestyle industry. Her beauty company Flower Beauty is sold at nearly all Wal-Mart stores, include those abroad.
Aside form Dear Drew and Flower Beauty, the actress turned entrepreneur is working on her latest series with Netflix: the “Santa Clarita Diet” premiering February 2018.
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