MIA: Too Haute For The Grocery Store? Instacart Is For You

Meet Instacart, an application founded in 2012 that offers on-demand grocery service fit for busy executives, working moms, and anyone who’d rather not have to head to the grocery story in order to fill their pantry.  Shoppers can place their orders directly from their iPhone, iPad, Android device, or the web. Instacart will then deliver within 60 minutes or less right to the shopper’s doorstep. Voila!

Instacart launched in the Miami metro area (Coral Gables, Coconut Grove, Wynwood, Midtown, Brickell, downtown, and Miami Beach) in mid May. The Southeast General Manager of Instacart, Nick Friedrich stated “we had thousands of people sign up for Instacart service before we’d even launched. Within two weeks that number had increased by 6-7x, and it’s continued to grow.”

The company recently expanded their delivery zone in late June, adding most of Northeast Miami-Dade County. That means that cities and neighborhoods like Sunny Isles, Golden Glades, Surfside, Aventura, Ives Estates, Miami Shores, North Miami Beach, North Miami, and North Bay Village are now being served by Instacart. “Instacart demand in Miami has exceeded even our very high expectations. As a result, we decided to accelerate Instacart’s expansion into Northern Miami, with more to come. We’re really excited to expand our presence and serve a larger part of the community,” shared Friedrich.

How does it work?
Easy. Shoppers simply place their orders and Instacart connects him/her with personal shoppers in the area. Those personal shoppers are in charge of picking up and delivering groceries from local favorite stores, such as Whole Foods Market, Costco, Winn-Dixie, and Petco. Instacart delivers from 9am to midnight, depending on local store hours.

How much does delivery cost?
Instacart offers several pricing options for deliveries. The minimum order value is $10.
Orders over $35: Two hour or scheduled deliveries start at $3.99. Within an Hour deliveries start at $5.99.
Orders under $35: Two hour or scheduled deliveries start at $7.99. Within an Hour deliveries start at $9.99.
Instacart Express Members: Two hour or scheduled deliveries for orders over $35 are free. All other delivery fees apply.

For those who want to save time or just don’t have the time, Instacart is definitely the way to go. Grocery shopping can finally be a breeze.
For more information, please visit instacart.com