Hublot Launches Watch Pop Up Store and Ferrari F1 Racing Simulator at The Dubai Mall

A first in Dubai and for Hublot, the Swiss luxury watchmaker showcases the different facets of the art of fusion in watchmaking in an exhibition in the Atrium of The Dubai Mall. On from 1-14 October,  luxury timepieces featuring different complications will be exhibited in a creative pop-up store at the Grand Atrium in The Dubai Mall.

As the Official Time Keeper of Ferrari worldwide, Hublot will also bring the Ferrari F1 racing simulator that provides a fully immersive experience to guests and VIP’s as part of the exhibition. The simulator features an electronic system, which is used by professional race drivers. Equipped with HD graphics displayed onto a wrap-around curved screen and accompanied 3D effects, the ride transports drivers into the track and gives a realistic sensation when driving.

A significant event for the UAE, Dubai has been chosen as the first round of the Hublot Challenge 2014 in Middle-East. During the exhibition guests will be able to compare their performances with Ferrari F1 drivers. The winner of the Dubai leg will then be invited to compete for the finals in Abu Dhabi and get a chance to win a real track experience on the Yas Marina circuit during the Ferrari Finali Mondiali weekend taking place on December 3-6, 2014.

Hublot watches are available at Ahmed Seddiqi & Sons stores and the Hublot Boutique at the Mall of Emirates. For more information, visit: www.seddiqi.com.