Va Va Vrroom! Bugatti To Open First Clothing Store In London
Bugatti has secured a deal to open its first European fashion store in London. The super-car brand launched its first clothing line at Milan Fashion Week last year and has subsequently been searching for shop locations around the world.
The French company – famed for its Veyron super-car – announced this week that it has taken a 10 year lease on 5,400 sq ft of space at 20 Brompton Road. Owned by Asod Aziz’s Criterion Capital – a firm which also owns the Trocadero – the Knightsbridge store will sell its Ettore Bugatti luxury clothing, lifestyle and accessories line alongside products by brands including glass and jewellery firm, Lalique, and Swiss watch group, Parmigiani Fleurier.
Luxury sports car maker, Bugatti, was founded by an Italian in 1909 but is today owned by Volkswagen. Richard Scott of Nash Bond, who advised Criterion Capital, said: “To have a world-renowned luxury brand such as Bugatti choose Lonon for their first store confirms the capital as the number one worldwide luxury retail destination.”
Asif Aziz, chief executive of Criterion Capital, added: “Bugatti is an exciting addition to London and will add to the worldwide appeal of the capital to international visitors.”
The London store will open by next year and be followed by Bugatti stores in Beijing and Hong Kong.
Related Articles
PS Opens Luxury Private Terminal at Miami International Airport in Historic Pan Am Headquarters
Discover PS Miami, the new luxury private terminal at Miami International Airport inside the historic Pan Am headquarters, offering exclusive suites, premium services, and seamless travel.
A Dream Stay on Lake Como: My Unforgettable Experience at Grand Hotel Villa Serbelloni
Photo Credit: Grand Hotel Villa Serbelloni Some places are beautiful, and then there are places that leave a lasting impression. Grand Hotel Villa Serbelloni in Bellagio is one of those rare hotels that perfectly combines timeless elegance, incredible hospitality, and the breathtaking beauty of Lake Como. After my stay, I completely understood why this iconic […]
The Girlboss Is Dead. Here’s What Replaced Her.
There is a graveyard for cultural archetypes, the place where Lean In feminism goes to die alongside hustle culture, vision boards, and the idea that waking up at 5 a.m. is a personality. The girlboss has been buried there. And unlike most things the internet declares dead, this one actually is. Not in the sense […]
Haute Takes: Personal Style Died the Moment the Algorithm Decided What You Should Wear
Haute Takes Coastal grandma, office siren, dark academia, quiet luxury, mob wife. Just a few buzzword names to describe the epidemic of consumerist fashion culture. If you bought into even half of these in the last two years, you have a closet full of clothes that contradict each other, a credit card statement that tells […]
Inside Hôtel Martinez’s Summer 2026 Program — the French Riviera at Its Very Best
Hôtel Martinez in Cannes launches its summer 2026 calendar — from La Guinguette du Martinez dinner series to beachside breakfasts.
How Hockey Became Gen Z’s Favorite Sport
Something happened this spring that nobody fully predicted. Millions of people who had never watched a hockey game in their lives sat down for the Stanley Cup Playoffs and did not get up. The 2026 playoffs averaged 1.8 million viewers across all broadcasts, the most-watched in U.S. history, surpassing a record that had stood since […]
Latest Stories
Trending Articles
Related Articles
PS Opens Luxury Private Terminal at Miami International Airport in Historic Pan Am Headquarters
Discover PS Miami, the new luxury private terminal at Miami International Airport inside the historic Pan Am headquarters, offering exclusive suites, premium services, and seamless travel.
A Dream Stay on Lake Como: My Unforgettable Experience at Grand Hotel Villa Serbelloni
Photo Credit: Grand Hotel Villa Serbelloni Some places are beautiful, and then there are places that leave a lasting impression. Grand Hotel Villa Serbelloni in Bellagio is one of those rare hotels that perfectly combines timeless elegance, incredible hospitality, and the breathtaking beauty of Lake Como. After my stay, I completely understood why this iconic […]
The Girlboss Is Dead. Here’s What Replaced Her.
There is a graveyard for cultural archetypes, the place where Lean In feminism goes to die alongside hustle culture, vision boards, and the idea that waking up at 5 a.m. is a personality. The girlboss has been buried there. And unlike most things the internet declares dead, this one actually is. Not in the sense […]
Haute Takes: Personal Style Died the Moment the Algorithm Decided What You Should Wear
Haute Takes Coastal grandma, office siren, dark academia, quiet luxury, mob wife. Just a few buzzword names to describe the epidemic of consumerist fashion culture. If you bought into even half of these in the last two years, you have a closet full of clothes that contradict each other, a credit card statement that tells […]
Inside Hôtel Martinez’s Summer 2026 Program — the French Riviera at Its Very Best
Hôtel Martinez in Cannes launches its summer 2026 calendar — from La Guinguette du Martinez dinner series to beachside breakfasts.
How Hockey Became Gen Z’s Favorite Sport
Something happened this spring that nobody fully predicted. Millions of people who had never watched a hockey game in their lives sat down for the Stanley Cup Playoffs and did not get up. The 2026 playoffs averaged 1.8 million viewers across all broadcasts, the most-watched in U.S. history, surpassing a record that had stood since […]
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events