News | May 25, 2014

The Middle East Premieres “Scatter my Ashes at Bergdorf’s”

News | May 25, 2014

By Haute

Last week saw fashion publication Front Row Mode and esteemed New York department store, Bergdorf Goodman, come together for the Middle East premiere screening of the documentary film ‘Scatter My Ashes at Bergdorfs’. The event was held at The Music Hall in Jumeirah Zabeel Saray Hotel.

The film documentary looks behind the scenes look at the incredible Manhattan department store. Included are interviews with a selection of admired and respected fashion designers, style icons and celebrities, providing further insight into the prestigious retailer.

The film screening was followed by a panel discussion with the team from New York. The influential fashion professionals gave their insights and projections on social media in the fashion world, growth of fast fashion, general thoughts on the industry today, along with several other profound topics within the market.

A crucial event for fashion professionals of Dubai, it further highlighted Dubai as a hub for the creative industries and highlighting Dubai as a fashion influencing city worldwide

Some of the global fashion world’s elite were in attendance for this one off event including Senior Vice President of Bergdorf Goodman Mallory Andrews; Fashion Blogger Denni Elias, Vogue Contributing Editor Lynn Yaeger, Fashion Consultant Haya Maraka, The Founders of The Coveteur and Celebrity Stylist Robert Verdi.