The Virtual World of Haute Living

The new advertising campaign for “The Power of Print” says:

“We surf the Internet. We swim in magazines. The Internet is exhilarating. Magazines are enveloping. The Internet grabs you. Magazines embrace you. The Internet is impulsive. Magazines are immersive. And both media are growing.”

The ads, which feature Olympic gold medalist Michael Phelps, are running in national publications like Vogue and Esquire, and can also be seen at powerofmagazines.com. Which is apropos, as both mediums are thriving. Haute Living is thriving, too, in print and online. We launched our new website in September 2009 and quickly climbed to the top of the rankings. According to independent sites like Alexa and Conquer, we are already the No. 2 luxury site on the web—quite the feat for an eight-month effort.

But it’s been quite the effort. The new www.HauteLiving.com enhances and complements the information included in our print editions, and provides us with an outlet to cover aspects of the luxury lifestyle that may not make it into the magazines due to space and time.

Here are the reasons www.HauteLiving.com should be your homepage:

Haute Living Magazines

Haute Living publishes bimonthly regional editions in Miami, New York, Los Angeles, and San Francisco. While some of the content appears in each edition, the majority of the articles are unique to their market, as we honor our commitment to being the premier source for information about the regional luxury lifestyle. That includes profiles of local celebrities and notables whose appeal spreads outside of the distribution area. This is why all of our articles appear online, and not just from the current issue—all of Haute Living’s archives can be seen at www.HauteLiving.com/archives. Profiles of Donna Karan, Valentino, Richard Branson, Francis Ford Coppola, Joe Montana, Margrit Mondavi, Gordon Getty, Michael Bay, Brett Ratner, Sumner Redstone, Clive Davis, Don King, Russell Simmons, Shaquille O’Neal, Donny Deutsch—all available with just a click of the mouse. Happy reading.

The Blog

News doesn’t sleep, and neither does Haute Living’s website. “Haute Blog” is updated throughout the day—and sometimes night—with the latest news from the luxury world. While we only publish four print editions, we realize the luxe life isn’t limited to those cities, so we brought on a team of regional contributors in five additional markets, bringing the total number of cities Haute Living covers on a daily basis to nine: Los Angeles, San Francisco, New York, Miami, Las Vegas, Chicago, Phoenix, Dallas, and even Dubai. Each market has its own geo-tagged homepage that also features articles from the magazine, event coverage, and more. Our contributors report on topics from the fine dining scene and upscale shopping locales to news from the real estate and hospitality realms. Local news is complemented by updates on watches, jewelry, jets, yachts, real estate, celebrities, and, of course, fashion, courtesy of our new full-time fashion editor.

Expert Columnists

In addition to the regional contributors, we brought on a team of experts from a variety of fields, each of whom writes a weekly column on industry trends and topics.

Mondays

» “Haute Timepieces” by Haute Living
Watch Editor Ariel Adams

» “On the Water” by yachting expert
Diane M. Byrne

Tuesdays

» Fashion News by industry insider
Krisana Jaritsat

Wednesdays

»Health & Nutrition by model
Raylene Bartolacci

» “Top 5 orGLAMic”
by sustainable luxury living expert Sandra Sanchez

» “Out of the Humidor”
by Haute Living Cigar Editor Michael Herklots

» “HAutos”
by auto expert Michael Daly

Thursdays

»“Flying Private”
by private aviation expert Janine K. Iannarelli of Par Avion Ltd.

» Fashion News
by fashion and entertainment writer/producer Carrie Mitchell

Fridays

» “Haute Eating”
by New York food writer Tracey Ceurvels

» “Online Exclusives,”
interviews with San Francisco’s culinary leaders, by Olivia Hine

» “Haute Investing”
by Derek Hoffman, CEO of Wall Street Cheat Sheet

Haute Secrets

Haute Living asked the most notable individuals in each of our markets for their opinions on their city’s best restaurants, hotels, spas, shopping venues, cultural events, and more. Opinions from the likes of Candy Spelling, Clive Davis, Arnold Kopelson, and Helio Castroneves are held in the highest regard, so access isn’t as simple as clicking a link. The “Insider Guides” are accessible only to those who sign-up at www.HauteLiving.com.

Society Editors

Ever wonder what it is like to be a socialite? And not one of those aspiring socialites but a legit lady who lunches—and makes Page Six headlines by doing so? Then direct your browser to “Dori’s World,” a look into the lavish lifestyle of New York society staple Dori Cooperman. There is not a party, grand opening, or charity gala that she doesn’t know about or hasn’t been invited to, and when she does attend, she is constantly snapping photos and sending updates to Haute Living editors. In a like manner, TV, theater, and film actress Rachel Heller is making a name for herself in New York on the charity circuit, and she has the stories—which she writes for www.HauteLiving.com—to prove it. On the West Coast, star of VH1 reality show Secrets of Aspen Brooke Lauren
shares tales from her adventures traveling the country as a jetsetting photographer for top models in her column “Brooke 411.”

Haute 5

We combine the opinions offered by Haute Secrets participants with our in-depth knowledge of our markets and present our top five picks for specific categories each Tuesday and Thursday. We publish the Haute 5 in each of our nine markets, and soon, we will release a smartphone application that will allow readers to access these Haute Five lists on the go.

In our archives, you can find our picks for the Haute Five: Sushi Restaurants; Steakhouses; Sunday Brunches; Comfort Foods; Shopping Destinations; Romantic Restaurants; Mexican Restaurants; Places to Power Lunch; Spots for People Watching; Neighborhoods; Late-Night Dining; Calorie-Burning Workouts; Hotel Lobbies; Burgers; Mixologists; Afternoon Teas; Modern Art Galleries; Wine Bars; Men’s Boutiques; Cultural Institutions; Golf Courses; Outdoor Dining; Presidential Suites; Historical Landmarks; and more.

Check back for the Haute Five: Swimming Pools; Wine Lists; Weekend Getaways; Gardens/Parks; Flower Shops; Yoga Studios; Excursions; and Sporting Good Stores set to go live in the coming weeks.

Event Coverage

The best part of being haute is having access to the most exclusive events, from black-tie affairs and charity luncheons to fashion shows and after-parties. We feature daily coverage of events attended by the region’s elite, sometimes even complete with insider info on what went down, who wore what, and where the party continued later. Through Facebook Connect, users will soon have the ability to tag their pictures and have the info show up directly in their news feeds.

Haute 100

Our Haute 100 list features the 100 most notable individuals in the city. While our archives have always included the list in its entirety, we will soon be launching individual pages for each of our Haute 100 members. In addition to an expanded bio, the Haute 100 page will include the member’s Haute Secrets answers, as well as archive each of the articles, blogs, and events featuring that member. While we publish the Haute 100 list annually in each of our markets, the members are always making moves, and our daily Haute 100 updates keep readers abreast of the headlines.