Jean Paul Gaultier Appointed Diet Coke’s New Creative Director
Last Sunday, front row guests at Jean Paul Gaultier’s autumn/winter show were treated to Coca Cola drinks. Little did they know the beverages were a hint at his newest role as Diet Coke’s creative director.
Last Sunday, front row guests at Jean Paul Gaultier’s autumn/winter show were treated to Coca Cola drinks. Little did they know the beverages were a hint at his newest role as Diet Coke’s creative director.
The fashion icon will be designing the brand’s bottles and cans, as well as starring in promotional films as a therapist, journalist and detective. He will also work with the company’s advertising campaigns, online projects and retail events.
Jean Paul Gaultier is not the first fashion designer to create new bottles for Diet Coke; he is following in the footsteps of notables like Karl Lagerfeld, Marni, Roberto Cavalli, Matthew Williamson and Gianfranco Ferre.
Like Haute Living New York? Join our Facebook page or follow us on Twitter @HauteLivingNY. Want Haute Living New York delivered to your inbox once a week? Sign up for our newsletter.
Source: www.vogue.co.uk
Photo Source: www.karlismyunkle.com
Latest from Haute Living
Chef Josiah Citrin to Host Stop the Void Charity Dinner in Santa Monica
The Ultimate Guide to Private Members’ Clubs in New York
Burberry Returns to the Hamptons at This Summer’s Most Beloved Pop-Up Address
