Developer Jon Lam is securing a deal to build a 600-room hotel on Broadway between 29th and 30th streets, which will raise the stakes for Ace Hotel, Gansevoort Park, the NoMad and the Flatiron. The NoMad Hotel Project will be an expansive 100,000 square foot space – a sizable increase from Lam’s original plan to build a 25,000-sq.ft. hotel. at his already-owned 1205 and 1225 Broadway properties.
Lam told The Commercial Observer it would likely cost about $350 million to purchase the land and build the tower, which would rise between 30 and 40 stories tall. He also plans to incorporate “significant” retail space at the hotel’s base. While he hasn’t decided which hotel brand to marry with the property, Lam said, “I don’t want it to be too high end. I want it to be affordable and casual.”
Ace Hotel was the first chic boutique property to make waves in the otherwise untrendy neighborhood. It appears they will have some competition soon enough.
Source: New York Observer
Like Haute Living New York? Join our Facebook page or follow us on Twitter @HauteLivingNY. Want Haute Living New York delivered to your in box once a week? Sign up for our newsletter.
Related Articles
PS Opens Luxury Private Terminal at Miami International Airport in Historic Pan Am Headquarters
Discover PS Miami, the new luxury private terminal at Miami International Airport inside the historic Pan Am headquarters, offering exclusive suites, premium services, and seamless travel.
A Dream Stay on Lake Como: My Unforgettable Experience at Grand Hotel Villa Serbelloni
Photo Credit: Grand Hotel Villa Serbelloni Some places are beautiful, and then there are places that leave a lasting impression. Grand Hotel Villa Serbelloni in Bellagio is one of those rare hotels that perfectly combines timeless elegance, incredible hospitality, and the breathtaking beauty of Lake Como. After my stay, I completely understood why this iconic […]
The Girlboss Is Dead. Here’s What Replaced Her.
There is a graveyard for cultural archetypes, the place where Lean In feminism goes to die alongside hustle culture, vision boards, and the idea that waking up at 5 a.m. is a personality. The girlboss has been buried there. And unlike most things the internet declares dead, this one actually is. Not in the sense […]
Haute Takes: Personal Style Died the Moment the Algorithm Decided What You Should Wear
Haute Takes Coastal grandma, office siren, dark academia, quiet luxury, mob wife. Just a few buzzword names to describe the epidemic of consumerist fashion culture. If you bought into even half of these in the last two years, you have a closet full of clothes that contradict each other, a credit card statement that tells […]
Inside Hôtel Martinez’s Summer 2026 Program — the French Riviera at Its Very Best
Hôtel Martinez in Cannes launches its summer 2026 calendar — from La Guinguette du Martinez dinner series to beachside breakfasts.
How Hockey Became Gen Z’s Favorite Sport
Something happened this spring that nobody fully predicted. Millions of people who had never watched a hockey game in their lives sat down for the Stanley Cup Playoffs and did not get up. The 2026 playoffs averaged 1.8 million viewers across all broadcasts, the most-watched in U.S. history, surpassing a record that had stood since […]
Latest Stories
Trending Articles
Related Articles
PS Opens Luxury Private Terminal at Miami International Airport in Historic Pan Am Headquarters
Discover PS Miami, the new luxury private terminal at Miami International Airport inside the historic Pan Am headquarters, offering exclusive suites, premium services, and seamless travel.
A Dream Stay on Lake Como: My Unforgettable Experience at Grand Hotel Villa Serbelloni
Photo Credit: Grand Hotel Villa Serbelloni Some places are beautiful, and then there are places that leave a lasting impression. Grand Hotel Villa Serbelloni in Bellagio is one of those rare hotels that perfectly combines timeless elegance, incredible hospitality, and the breathtaking beauty of Lake Como. After my stay, I completely understood why this iconic […]
The Girlboss Is Dead. Here’s What Replaced Her.
There is a graveyard for cultural archetypes, the place where Lean In feminism goes to die alongside hustle culture, vision boards, and the idea that waking up at 5 a.m. is a personality. The girlboss has been buried there. And unlike most things the internet declares dead, this one actually is. Not in the sense […]
Haute Takes: Personal Style Died the Moment the Algorithm Decided What You Should Wear
Haute Takes Coastal grandma, office siren, dark academia, quiet luxury, mob wife. Just a few buzzword names to describe the epidemic of consumerist fashion culture. If you bought into even half of these in the last two years, you have a closet full of clothes that contradict each other, a credit card statement that tells […]
Inside Hôtel Martinez’s Summer 2026 Program — the French Riviera at Its Very Best
Hôtel Martinez in Cannes launches its summer 2026 calendar — from La Guinguette du Martinez dinner series to beachside breakfasts.
How Hockey Became Gen Z’s Favorite Sport
Something happened this spring that nobody fully predicted. Millions of people who had never watched a hockey game in their lives sat down for the Stanley Cup Playoffs and did not get up. The 2026 playoffs averaged 1.8 million viewers across all broadcasts, the most-watched in U.S. history, surpassing a record that had stood since […]
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events